There's nothing better than a hilarious commercial to help take the edge off of those suspenseful moments between play during the Super Bowl.
Imagine if a timeout was filled with boring infomercials or cheap sales ads shot with a video camera; they would be unbearable.
Thankfully, any company lucky enough to secure a prime-time Super Bowl slot knows that they have to bring the funny, or they have zero chance of being remembered and ultimately selling their product.
Some of the best commercials of all time have come during the Super Bowl, and I can only expect that companies are going to be stepping up their game this year.
A huge marketing tool that many commercials utilize is a consistent take, skit or character.
It helps us to remember the commercial, explain it to our friends and eventually it causes us to anxiously wait to see what they will do next.
Here are a few hilarious takes that we can't wait to see more of this Sunday.
"Discount Double Check": State Farm
Packers fans have come to love the "Discount Double Check" commercials because they feature their star player Aaron Rodgers and appearances by fan favorites B.J. Raji and Clay Matthews.
State Farm was brilliant by marketing three very recognizable players—Rodgers being a potential MVP candidate—and by getting Rodgers to essentially make fun of himself and his touchdown celebration.
When you can get your company's saying as a hash tag on Twitter, you know you've done well.
I can't wait to see who's doing the discount double check next.
"E*Trade Baby": E*Trade
What makes these commercials so funny is that they feature talking babies—which we all know is impossible until a certain age.
The fact that this talking baby, which is horribly lip-dubbed by the way, is checking his investment portfolio on E*Trade is even funnier.
Which baby really has an investment portfolio?
I can only hope we will see a new commercial featuring a talking and financially-savvy baby during the Super Bowl.
This is arguably one of the more creative ads out there, so I can't wait to see what Allstate comes up with next.
The basic premise of these commercials is that this guy, "Mayhem," takes place of all sorts of chaotic things that could happen to you, and then tells us about it.
It's funny, because he's just a dude in a suit, but he's been portrayed as a blind spot on a car, a GPS system and even a teenage girl, among others.
What kind of mayhem will we experience during the Super Bowl?