Jeremy Lin and Dwight Howard Media Coverage Helps Miami Heat

Brandon ShawContributor IIFebruary 19, 2012

MIAMI, FL - DECEMBER 12: LeBron James #6 and Dwyane Wade #3 of the Miami Heat laugh during media day at American Airlines Arena on December 12, 2011 in Miami, Florida.  (Photo by Mike Ehrmann/Getty Images)
Mike Ehrmann/Getty Images

Do you believe that less is more? In the case of the Miami Heat, this certainly stands true. After a season in which you could classify simply as a soap opera, we all witnessed "The Big Three" watch in agony as Dirk Nowitzki and the Dallas Mavericks hoisted the Larry O'Brien Trophy as the NBA champions. You could blame it on LeBron disappearing in the fourth quarter, Erik Spoelstra being outcoached by Rick Carlisle or even just the fact that Dallas was just the better team at the time. 

There is no doubt that the nonstop media coverage took a toll on the Heat all season long and very well could have been another factor in the team not achieving the goal of winning the championship.  After the lockout ended, the media immediately shifted its obsessive coverage of the Heat to Chris Paul's trade to the Clippers

Now, all the talk in the league is about the recent emergence of Jeremy Lin and the potential trade of Magic superstar Dwight Howard. One thing is for sure, there's no one in the Heat camp that is complaining about this.

As the NBA All-Star weekend approaches, the talk of the league really isn't about the Heat anymore.  By this time last year, all the talk surrounding the Heat was if Pat Riley would replace Spoelstra as head coach and if LeBron James, Dwyane Wade and Chris Bosh could actually form some sort of team chemistry. 

This season, the Heat are almost quietly going into the break with one of the leagues best records at 24-7. They also are riding a five-game winning streak in which they are averaging nearly a 19-point differential per victory...all on the road.

There is no question how admirable the Jeremy Lin revelation is, starting from sleeping on his brother's couch just a few weeks ago to now being the newest New York Knicks star. He is the true underdog story that everybody likes to hear and has done nothing but shine in his every chance to prove he can be the Knicks' answer at PG. 

Dwight Howard isn't doing the Orlando Magic any favors by announcing his list of teams he would rather play even with his current team sitting at 20-11, fourth in the Eastern Conference. All the attention not being focused on the Heat actually may be helping them play at the elite level they are currently playing at.

James seems much more relaxed this season and seems to be playing for his third MVP award by averaging 28 PPG, almost seven assists and eight rebounds. For the Heat, this season simply boils down to how they perform in the playoffs. Until that time comes, I'm sure Miami has no problem with the media coverage being more focused in New York and Orlando. The less coverage on their each and every move, the better their chances are at focusing on what really matters—winning.