Many sports organizations and leagues have increased revenue for their teams by placing advertisements on jerseys. This revenue creating move allows advertisers to increase exposure for their companies through television and jersey sales.
Although, advertising on uniforms has not hit any of the four major American sports leagues yet, the MLS and WNBA already have ads on their jerseys. Talk of adding ads to NBA jerseys have increased due to Mark Cuban's recent comments.
In an article by Dwaine Price at the Fort Worth Star-Telegram, Cuban said,
"I've been trying to tell (the NBA)... If someone wants to give us $10 million, I'll make it happen."
Cuban also stated, "If the amount's enough, David (Stern) will jump up and down... He's not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it's done."
These comments have inspired debate between NBA fans as to whether NBA should add advertisements to their jerseys.
There are several beneficial aspects to adding the advertisements to NBA jerseys. The first and most prominent pro is that it will make the NBA a substantial amount of money especially if companies bid for the rights to advertise on jerseys. In a league that claims owners are losing money, adding a sizable revenue making idea will only help the owners get out of the red.
Another beneficial aspect is that the advertising on jerseys has no evident financial flaw. The teams will be guaranteed a large amount of money that can help the better their overall product. These product improvements can be anything from increased spending on players to improving the team's arena.
NBA fans are extremely concerned with the advertisements on jerseys. The fans are worried about the sanctity of their favorite team's jerseys being interfered with. Fans would not like to see the name of a company on their favorite team's jersey instead of their city or team name.
Fans are also alarmed that the owners will get carried away with the advertisements. As seen on European basketball teams, the jerseys are covered with sponsors' names. This obviously damages the sanctity of the jerseys but might be the future of the NBA.
A third con is the fact that if the financial situation of the NBA worsens, the league may choose to advertise on more sacred items. For instance although it is very unlikely, we may one day have the (insert company name) Larry O'Brien Trophy, which is something no fan wants to see.
Feel free to state your argument in the comment section.
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