As I'm sure you are well aware of at this point, the New York Islanders are hoping to have a preseason game at the Barclays Center in Brooklyn in October. The team has already sold tickets for the game. The only reason I say hoping is because it seems like a 2012-13 season is an aberration at this point with a strike looming.
If by some miracle the NHL and its players do come to an agreement, what are the Islanders hoping to accomplish with this? What this really seems like to me is a money-making ploy. They are trying to write it off as a game with surrounding transit-oriented development, but is that really the case?
I've had New York Rangers fans let me know that they've bought tickets for this event just so they can check out the Barclays Center. They ask me if I've bought tickets yet and I let them know I don't plan on attending.
If they are attempting to use this is a gauge to see if hockey would be a success in a more urban area of New York, such as Queens or Brooklyn, it is a waste.
It's a special one-time event, and fans of all sorts will be taking advantage of it. I'm sure that the event is going to be very successful and the building will be rocking. The new arena of the Brooklyn Nets will likely get more attendance than the Islanders saw all of last season at the Prudential Center in New Jersey.
However, you can't expect fans attending this one-time event who are fans of the Rangers or are not hockey fans in general to attend Islanders games on a constant basis.
Back to my point though, they continue to market this as more than what it is going to be. First off, it's a preseason game. That's the part that gets lost in all of this. The game won't count, and there will probably be some big-time players scratched for the game.
Also, the cheapest tickets are $40. As far as the cheapest tickets at the Nassau Veterans Memorial Coliseum go, you can even get tickets for the most expensive games, like the Rangers and Islanders matchups, for less than $40.
If the goal of this game is to gauge the success of a game featuring transit-oriented development, it is sure to be a failure. It surely isn't to test the waters for a future move to the Barclays Center because (I've said it once and I'll say it again) the Barclays Center is too small.
This seems like nothing more than a plan to make some extra cash. I have no problem with that. Just don't market it for what it's not.
Christopher Benini is a New York Islanders Featured Columnist for Bleacher Report and can be followed here.