At Night of Champions 2012, the World Heavyweight Championship match will be quite familiar to WWE fans.
Sheamus will defend his title once again against Alberto Del Rio.
We've seen that match at this year's SummerSlam, Money in the Bank, Over the Limit (with Chris Jericho and Randy Orton involved as well) and would have seen it at No Way Out were it not for a Del Rio concussion.
WWE is showing its stubbornness and lack of creativity by letting this feud go on.
Few fans are invested and there are certainly no sparks between the two foes.
Some wrestlers were born to face each other; Kurt Angle and Brock Lesnar, Ricky Steamboat and Ric Flair, Shawn Michaels and Bret Hart.
Sheamus and Del Rio are not in that group.
Their chemistry has been tepid.
If their storyline were headed somewhere compelling, fans would be willing to suffer through their lackluster matches. Instead, it's meandering.
Sheamus is growing during the rivalry, turning into a Eddie Guerrero-type tweener who gets cheers despite his cheating. Del Rio, on the other hand, doesn't seem any better off than before this feud began.
He's undergoing no shift in character or motivation. His attempts at becoming World Heavyweight Champion have become tedious.
As talented as Del Rio is, he's just not over enough with the fans to be in this spot again.
The WWE heel supply isn't as strong as it has been in the past, but there are more than enough wrestlers capable of taking Del Rio's place and breaking up the monotony.
Booking Cody Rhodes differently could lead him to looking like he deserves a match with Sheamus.
A returning Wade Barrett would make a good opponent. There is still time to put together the beginnings of a feud.
WWE has options. They control who is on a winning streak or who earns a No. 1 contender's match. Going with Del Rio once more is a lateral move.
Throwing in a new opponent may or may not produce a classic. Is Rhodes ready for such a big step? Can WWE get one entertaining title shot out of a guy like Tensai?
Who knows? WWE won't know until they try.
Fans will at least be curious to see something different.
When a feud is red-hot, you go with it as long as you can. When it is as unmoving and underwhelming as Sheamus and Del Rio, it's better to abandon it and head elsewhere.
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