Greg Jennings' All-Pro Marketing Efforts Continue Despite Injury

Jerry MilaniContributor IOctober 2, 2012

DETROIT, MI - NOVEMBER 24:  Wide receiver Greg Jennings #85 of the Green Bay Packers catches a three-yard touchdown pass against Brandon McDonald #33 of the Detroit Lions in the second quarter during the Thanksgiving Day game at Ford Field on November 24, 2011 in Detroit, Michigan.  (Photo by Gregory Shamus/Getty Images)
Gregory Shamus/Getty Images

It’s hard to miss Greg Jennings these days, as long as you aren’t looking on the football field.

Turn on Spike TV and there he talking about his “Smelf” with some hot girl for Old Spice. Dial up the radio and there he is talking football for Coke Zero. Turn on ESPN and he is doing the Lambeau Leap for TV tune-ins. Go online and there is a video talking about fantasy football for Bloomberg Sports. 

Tweets have him being followed by a Fox Sports crew this week, and then on Tuesday he announced a deal for a scholarship fund for high school students that goes along with his own branded cocoa for the Milwaukee-based Omanhene Cocoa Company.

That’s a lot of airtime for one of the most popular Packers when he is on the field, although this fall that time has been limited first by a concussion in training camp and most recently by a groin pull.

His time in the Week 4 game against the Saints was limited to a precious few snaps, but just enough to grab his 50th career touchdown from Aaron Rodgers. The huge play right before halftime helped key Green Bay’s close-fought win.

“It is all about managing the window of opportunity, and Greg and his team appear to be doing a good job of it,” said Chris Lencheski, CEO of Front Row Marketing Services, a veteran in the representation and branding business. “The guy is everywhere even in a time when where he wants to be is on the field and injury free, hopefully that turns around for him, but in the meantime he is making the most of what he can.”

As far as his on field performance, Jennings told the Wisconsin State Journal at a fundraiser Monday night that the groin injury has limited his time in the place where people expect to see him, alongside the other deep receiving corps for Green Bay.

"That's always in the back of the mind," Jennings said. "I would definitely err to the side of caution when it comes to something like this simply because if it's going to continue to be an issue, I'd rather take the time that I need to eliminate it altogether versus going out there and having it reoccur time after time and continue to have setbacks.


"It's frustrating, but it's something that comes with the territory when you're playing this game."

As far as his off-field endeavors go, the two-time All-Pro appears to lead the league in philanthropy. The Omanhene deal (not with an NFL partner by the way, so he appears in the promotion in a jersey which makes him look like an old school Wesley walker of the New York Jets) will provide Milwaukee-area young people with a chance to earn scholarships through exemplary classroom and civic work, while also giving Cheeseheads a chance to help the program along by buying some gourmet cocoa.

“I am very proud that the Greg Jennings Foundation will work with Omanhene, a Midwest-based company that produces cocoa and chocolate entirely on the African continent and does such good work around the world,” Jennings said in a statement.

“Our Foundation is about empowering young people to BE GREAT in whatever they choose, and this program will award scholarships to outstanding young people and change their lives in the way that no other experience can.”

Now Packer fans are hoping he can continue to give them some positive experiences on the field before too long.

Jerry Milani is a Featured Columnist for Bleacher Report. Unless otherwise noted, all quotes were obtained first-hand.