Sometimes the obvious thing to do is the right thing to do.
This weekend's Hell in a Cell PPV needs John Cena whether the WWE Universe, the IWC or readers on this website like it or not.
It's true! Oh, it's damn true!
I've never seen a PPV with such minimal impact on the planning, storylines and staging that it takes to build momentum around the WWE. Night of Champions was significantly better than SummerSlam because it had to be, and now, it looks like the WWE has taken two steps back in securing a solid show for Hell in a Cell this Sunday.
Frankly, I am not surprised.
The great thing about the Raw presentations these days is we see matches we may not have seen in the past like a "Champion vs. Champion" match between Sheamus and CM Punk or more attention paid to the tag team division and the Divas (which still needs work).
However, if I am working for the WWE on its creative side, I would be thinking of things to do to promote the hell out of the show this weekend.
In layman's terms, this means the WWE is sinking its own ship, but that is not what this article is about. When John Cena hurt his elbow, which was announced after Night of Champions, it turned the WWE upside down because the company had not done a good enough job of promoting other superstars to "fill the gap" should something like that happen.
Wade Barrett, Randy Orton, Christian and others sustained injuries and the WWE moved on.
Did it ever plan for John Cena to ever get injured? Did it think he was immortal and would never suffer from pain in a business like this?
It appears there are more heels now in this company that are also solid performers, so doesn't it only seem logical to move ahead with someone like a Kofi Kingston or Zack Ryder at a faster pace or even think of ways to bend the rules and have someone like The Miz, Dolph Ziggler or even Big Show turn face?
The fact that the WWE did not prepare properly (just like the Colts did not prepare for Peyton Manning's injuries) proves how important John Cena is to this company and just how much it depends on "Mr. Jorts" to drive the success of its marketing for the PPV events and encourage fan support.
Building Ryback up is great, but I do not see him as a long-term answer. Great look. Great catch phrase. Great potential. But not a great answer to the company's lack of long-term planning.
Cena is every bit to the WWE as Sting was to WCW.
This is not what Vince and the boys used to pitch to the fans. Is this a product of Triple H and Stephanie trying to change the look of the company? Who knows? But right now, the depressing way Hell in a Cell is being promoted makes us understand how important Cena is to the success of the company.
That, my fellow readers and WWE fans, cannot be denied or disputed right now.