After his loss at this past Sunday's Hell in a Cell pay-per-view, fans must be wondering what is next for emerging star Ryback. Many fear he may have lost momentum with the result, which saw corrupt referee Brad Maddox align with heel WWE champion CM Punk and screw the challenger out of the belt.
The apathetic reaction to him from the crowd on this week's Raw (he came out to near silence and barely managed to get a "Feed Me More" chant going) didn't help allay these worries.
Interestingly, in this week's (subscribers-only) F4W Newsletter, Bryan Alvarez gives a big update on the star's future, noting that despite the loss at Hell in a Cell, Vince McMahon and WWE are still intent on going all the way with him as a top guy:
As was obvious on Raw Monday, despite his loss the idea is to push Ryback as a top star and put everything behind him. He got a cold reaction both at the PPV and on Raw, though to be fair nearly everyone except guys like Cena, Rey Mysterio and Randy Orton got cold reactions both nights. He's being pushed as the main guy in the main event match at Survivor Series and it looks like he'll be one of those wrestlers that Vince pushes and pushes and pushes until they get over.
It will be intriguing to see if Ryback can become the huge star McMahon is clearly hoping he can be.
While the former Nexus member is getting over with fans as a monster babyface, he has various gaping flaws that could sabotage his WWE future.
His struggling in-ring performances, for one thing. His dull and one-dimensional promo ability, as seen on Monday's Raw, doesn't help either. The constant and resounding "Goldberg" chants that appear to follow him everywhere he goes also hinder him greatly, making it virtually impossible for him to become a star in his own right.