Paul Heyman made waves in the world of the WWE when he returned to manage Brock Lesnar in his return to wrestling and even more when he teamed up with WWE Champion CM Punk, but for one of the biggest mouths in the business, the best may be yet to come.
The same could be said for WWE's resident monster and hungry man, Ryback, who landed himself a feud with the WWE Champion after only a few months of dominating jobbers and shouting about his hunger for cans to crush. Ryback's undefeated streak may have been brought to an end by Brad Maddox at Hell in a Cell, but his road to relevancy doesn't have to end in utter defeat at the hands of CM Punk, and it shouldn't.
There is one man Ryback needs to seek if he wants to become more than just a midcard monster that CM Punk defeats by the skin of his teeth, and that man can be found hoisting up the WWE Championship right next to CM Punk every Monday night. I'm speaking, of course, about none other than Paul Heyman.
Heyman has a proven track record of being a convincing voice for monsters. Look no further than his work with Brock Lesnar, who he guided to the highest of heights during Lesnar's first WWE run. This is why Heyman was brought in to work alongside Lesnar when he returned to the company this year, as Lesnar's microphone skills are as atrocious as ever.
Ryback also suffers from being large, menacing and downright scary everywhere but the microphone. While his signature chant of "Feed Me More" serves its purpose and allows Ryback to avoid speaking at length, it'll only work for so long. Should Ryback convince Paul Heyman to turn his back on the WWE Champion (which shouldn't be too hard, considering Heyman's questionable loyalty), Ryback will have a force on the microphone getting him over as a monster.
Paul Heyman's talents are wasted at CM Punk's side, where he simply holds the WWE Championship and nods in agreement during Punk's promos. While it was great fodder for the fans to see those two working together, the convenience of Heyman's presence while Ryback is on the rise is simply too good to pass up.
The script writes itself, a fact that may stick a dagger right in this piece of fantasy booking. Paul Heyman can see that Ryback is ripe for the picking and betray CM Punk in favor of the bigger, badder and better monster who is on the verge of breaking through as a WWE Superstar. The turn doesn't have to end with Ryback taking the title off of Punk, nor does it have to turn Punk into a baby face.
In fact, I see no better way to leave Punk as bitter and angry as ever than to have his trusted friend stab him in the back, launching Punk even further into his run as a heel. In doing this, Paul Heyman would actually serve his friend better than if he remained at his side.
A future without Paul Heyman is a bleak one for Ryback. The monster act can only last so long without a driving force on the microphone, and history shows that monsters who fly solo end up paying the price sooner rather than later. The WWE needs to get Ryback under the wing of Paul Heyman as soon as possible, and Survivor Series looks like a prime candidate for a stage that could give this shakeup all the eyeballs it needs.
Time will tell if WWE can capitalize on Heyman's presence and utilize him to turn Ryback into the money-making monster he has the potential to be. Given Vince McMahon's adoration for Ryback's physique and the fact that Paul Heyman is on the payroll, I can't see how WWE Creative doesn't go in this direction. Then again, they've botched bigger, better angles than this in the past, haven't they?