Electronic cheers rained down from Internet wrestling dorks everywhere as three individuals who appeal to 10 percent of WWE's audience made their unheralded debuts.
Sure, compromising the main event by beating up one of the WWE's biggest current stars sounds like a grand entrance, but when all is said and done, whatever the WWE has in mind for these three assailants will have rendered their first splash in the big leagues as unheralded.
Dean Ambrose and Seth Rollins are both talented workers who are well-traveled on the independent circuit (this caveat earns them what I call computer street cred), while Roman Reigns has been carefully molded as a hot prospect in WWE developmental territory Florida Championship Wrestling for years.
The debut of Ambrose has been an exasperating subject of prediction from independent wrestling fanatics every month since 2011 when Ambrose signed with the WWE.
And while an influx of proven workers is encouraging for the WWE's future, to use them as props in an elaborate scramble-job to protect Ryback could have an adverse domino effect on WWE's future business.
In 2011, the WWE booked its WrestleMania main event between the Rock and John Cena one year in advance. WrestleMania XXVIII did very good business because the WWE was able to take logical creative steps in the ring and on social media as the eventual showdown between two of the WWE's biggest stars commenced.
This time around, the WWE jumped out of the Rocky plane without a parachute. Ryback's rise to the top of the WWE has coincided with the Rock's upcoming WWE Championship match, and since Ryback-Rock won't sell as many tickets as Punk-Rock, the WWE has been forced to make wacky creative decisions in order to keep the belt on Punk while, er, protecting Ryback.
Last month, the WWE was introduced to Brad Maddox, the upstart referee who screwed Ryback so his undefeated streak wouldn't die in vain. Two weeks later, Maddox was fed to Ryback before being fed to the back of an ambulance truck as he was driven out of the WWE storylines.
This time around, the WWE has rinsed, washed and repeated with what appears to be a developmental stable.
Perhaps getting his heat back against one wrestler won't justify a second screw job, so Ryback will just have to win a three-on-one handicap match against the latest generic NXT stable that wants to make an impact.
The WWE better have better tricks up its sleeve in the Ryback contingency plan department if they want fans to continue to get behind "Big Hungry." The Ryback character can only be screwed so much until his career suffers the same fate.
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