When you're surfing the Internet and you see the same thing repeated over and over, you tend to just ignore it and block it out subconsciously. But when it gets to the point that this one repeated thing becomes every second item that you find, you start noticing it and it gets annoying.
This is what I'm finding when my most visited sites contain supposedly eye-catching headlines like "Wenger to Spend Big in January?" or "Superstar X Heading to the Emirates in the Winter?" I never know whether these articles are actually predicting blockbuster deals or just trying to get attention.
But the bottom line is that I really don't think that Arsene Wenger will choose to spend big this January, and rightly so.
First of all, it's January. Wenger doesn't spend big in the winter. A couple of exceptions to this rule are Jose Antonio Reyes in '03-04 and Andrei Arshavin in '08-09, but it's safe to say that, generally, he doesn't spend huge bucks in January.
Secondly, he very recently spent a lot of money: This summer he bought Lukas Podolski, Olivier Giroud and Santi Cazorla to bolster the squad, for about £40 million in total. With that in mind, the chances of him shelling out that much money is extremely slim, especially for just one player.
With Arsenal linked to the likes of Edinson Cavani and Radamel Falcao, credibility is being lost by the people reporting it because those deals could very well double the fee of Wenger's most expensive signing, Arshavin.
This said, I don't want to rule out the possible purchases of less expensive players such as Wilfried Zaha or others whose price is under £15 million (in Zaha's case Arsenal would need to bargain in order to lower the price).
Lastly, we know Wenger's quality of not wanting to spend unless absolutely necessary, but right now it doesn't seem like the Gunners need a big name.
As Mikel Arteta, Laurent Koscielny and Santi Cazorla continue to impress, and Olivier Giroud settles beautifully into the Arsenal attack, Wenger is probably thinking that Arsenal don't really need anyone for the moment.
Coming off a 5-2 victory over Spurs, and having qualified for the Champions League knockout stages, Arsenal have some momentum.
Of course, that could change in the month of December, but I think the key point is that Wenger knows what this team is capable of producing, and therefore he won't buy more talent, but try to get the best out of this current squad.
In conclusion, January may not be the best time to buy, but it's entirely possible that le Professeur could go for a fairly large deal in the summer.