Has anyone ever taken a step back and wondered, “Will WWE still be here in 10 years?”
Monday Night RAW, Main Event Wednesdays, Friday Night SmackDown, Saturday Morning Slam and Sunday Pay-Per-Views once a month. Oh, and did I mention the WWE programming online every day of the week?
Let’s face facts: WWE is spreading itself very thin.
There comes a point where too much of anything is bad, and in this writer’s opinion, WWE is getting close.
A prime example of this is the all-new three-hour RAW: It’s no secret that the ratings for RAW take a huge nosedive at the top of the third hour.
Plus, when RAW became a “supershow,” SmackDown basically lost all of its purpose.
Imagine this if you will: WWE cancels SmackDown, but keeps RAW at three hours. Now, they have no choice but to have three hours of strong wrestling content.
Storylines would need to be tighter, and the WWE Universe would have to watch every Monday to see how everything progresses.
Sure, I sound a bit like Jerry Maguire here—"Less clients, more focus”—but it’s true.
WWE Creative wears themselves thin, and the storylines fall flat.
The last great storyline the WWE had was CM Punk’s rise to the top after cutting one of the greatest promos in the history of WWE— or live TV, period.
Even Brock Lesnar’s return and the fallout from The Rock beating Cena at WrestleMania fell short.
Now, WWE Creative has been setting themselves up nicely with The Shield and their new angle, but they need to be careful. Not only could this become a complete re-hash of The Nexus, but they have three new Superstars in the making.
Speaking of Superstars in the making: When will guys like Dolph Ziggler, Kofi Kingston, Alex Riley, Daniel Bryan, Damien Sandow, Cody Rhodes and even The Miz finally get the spotlight that they so richly deserve?
Poor Dolph Ziggler is being used to keep John Cena busy until we're close to the Royal Rumble and WrestleMania.
Come mid-December Cena will again be a key player, and poor Dolph will fall by the wayside.
With plans to launch an entire WWE network—a feat that even Oprah can’t pull off successfully—WWE needs to really step back and focus on what’s important.
It’s not about 30-plus hours of WWE content every week; it’s about creating compelling, interesting storylines with the WWE Superstars we love and love to hate.