The Rock Will Bring Ratings to WWE

Michael Guadalupe@The_GuadaFeatured ColumnistDecember 30, 2012

Photo courtesy of WWE
Photo courtesy of WWE

Ever since the WWE shifted Monday Night RAW from two hours to three, it has struggled to maintain solid ratings.

Once the Rock starts to get involved with the WWE again, though, he will bring ratings with him.

Whether it should be blamed on poor match making, or lack of any interesting stories (before The Shield was thrown into the mix), the WWE clearly hasn't had as much success as it was hoping for with a three-hour RAW.

As the WWE gets set for Royal Rumble, the Rock will be returning to do his usual trash talking and promos leading up to his championship match.

Everyone will be tuning in to watch The Brahma Bull.

The Miami Herald has the Rock scheduled to appear on the January 7th edition of RAW.  Of course WWE fans from all over the world will tune in to see what the Rock has to say during his first RAW appearance of the New Year.

And while RAW ratings drop in the third hour, the Rock's appearance will be more than enough to keep fans tuned in through the entire show.


Improving the Ratings

The RAW after the Survivor Series pay-per-view drew a 2.72 rating and had an average of 3.84 million viewers.

Back in March, when the Rock was getting set to face John Cena at WrestleMania 28, he held a Rock Concert on RAW which drew a 3.25 rating with an average of 4.82 million viewers.

Of course, there are other factors that played a role in why the ratings were so different. For one thing, there is no football on Monday night in March. 

Another reason for the lower November ratings could be blamed on the extra hour of RAW.

Still, ratings after a pay-per-view are usually a little higher than average, and the Monday after Survivor Series was a little weak, especially for a post-RAW being one of the WWE's main pay-per-views.

The Rock will not only bring ratings, but he will maintain them as well. RAW's viewership increased in the second hour during his Rock Concert back in March.

Where RAW has been struggling in the third hour of the show, the Rock can help increase and maintain viewership when he returns to RAW.


The People's Champ

The Rock is the People's Champ, and when he comes back to prepare for the Royal Rumble, people will tune into RAW to hear what he has to say.

He increases the general audience by bringing in those who haven't been keeping up with the WWE, and just want to see the Rock.

He will bring ratings to RAW, but the Rock will also bring ratings to pay-per-views. The Royal Rumble is a staple of WWE pay-per-views, and would probably have higher than average ratings on its own.

Add in the match between the Rock and CM Punk and the ratings will increase dramatically.

Who wouldn't want to watch this matchup?

WrestleMania 28 set new records for the WWE, as fans all over the world tuned in to watch the Rock vs. John Cena. It was a once in a lifetime match, just like the Rock vs. CM Punk will be at the Royal Rumble.

Fans will pay to watch the People's Champ go one on one with the self-proclaimed Best in the World, and the Royal Rumble will bring in big pay-per-view ratings.

The Rock coming back to the WWE will greatly help increase the ratings. Will they ever return to some of the highs they reached years ago? Probably not, but the Rock will help get the WWE out of the ratings slump it has been in.

When the Rock gets set to make his return to RAW and eventually take on CM Punk at the Royal Rumble, he will bring ratings with him to the WWE.