Why WWE Can't Have The Rock vs. John Cena at WrestleMania 29

Justin LaBar@@JustinLaBar Featured ColumnistDecember 27, 2012

Photo courtesy of WWE
Photo courtesy of WWE

WrestleMania 29 with The Rock versus John Cena again would be a mistake.

Last year was The Rock returning to WrestleMania for the first time in nearly a decade. It was the culmination of a year-long feud with John Cena. It's what WrestleMania 28 was built around. It worked.

This year needs to be different. Besides, The Rock's writer is no longer in power in WWE, so no more fruity-pebble jokes or 25-minute segment acoustic songs to write.

WWE has the return of Brock Lesnar at WrestleMania. Another match for The Undertaker. CM Punk coming off or maybe still carrying a great title reign. WrestleMania debut of Ryback and The Shield.

Rock versus Cena is a lazy reminder of WWE's reliability on part-time stars or the same stars. You can't completely blame them, but it doesn't have to be that way this time.

WrestleMania 28 headlined by the two drew great numbers.

Sequels rarely hit the same big marks in the box office that the original did. If you put the WWE Championship on the line in the match, it's even more predictable. If you have the match at all, it's too predictable with no reason to tune in.

I said this a few months ago―while it will make some mad, The Rock as WWE Champion going into WrestleMania is a good business move by WWE. Having him promote the road to WrestleMania holding the title is prime-time billboard exposure.

The Rock defending the WWE Championship against John Cena at WrestleMania―where is the draw? It won't bomb, but where is the real interest? Pay a lot of money to see Cena take the belt...yeah...don't care.

What do we call it?

"The Rock versus John Cena: Second time in a lifetime.”

People have seen the two smack talk quite well for a year and then finally get physical. They all but settled their issues the next night on Raw and then again at Raw 1000. The fire and conflict is gone between the two.

In addition, as I pointed out, WWE has enough other big deals to tie in to this year's WrestleMania that it makes Rock versus Cena “second time in a lifetime” seem that much more ridiculous.

If you want The Rock and John Cena to be in the same match, fine. Have it be either a triple-threat or a tag-team match.

The Rock versus John Cena versus CM Punk for the WWE title makes the most sense. These three have been dancing around each other for two years. CM Punk was dropping sarcastic references to “Dwayne” even before WrestleMania 28.

By WrestleMania 29, we'll have seen Cena and Punk. We'll have seen Cena and Rock. We'll have seen Rock and Punk. Put all three together.

If that doesn't happen, then Rock and Cena can be together but could give a huge rub. The Rock and John Cena versus The Shield.

The opening for The Rock and John Cena being poster boys for injustice in WWE is so simple. The Shield is taking down everyone with the power of numbers. They take down Ryback. They take down Randy Orton. Daniel Bryan, Kane, Cena and Brodus Clay.

They've yet to be slowed down. Good for them. Let it build to something.

Having them up against The Rock and John Cena will solidify the importance of The Shield and give a reason why you should be paying attention and knowing their names, if you haven't already. This match also leaves a lot of openings for 2013 booking.

If there is still the roaming question of CM Punk being connected to The Shield, this provides an interesting angle to the whole mystery. If there is more to The Shield in terms of members, leaders or motives―what a way and time to reveal it.

I just thought of a better tagline. “The Rock versus John Cena: The final encounter...we promise...”