While many fans in the WWE Universe have complained about the way The Rock and other part-time stars have been booked, the company has handled the long-term planning of the product to perfection.
This will be the greatest road to WrestleMania in company history because of the storyline groundwork for the veteran stars laid by the company all year.
The WWE has booked The Rock’s return perfectly, and the current plans will continue all the way until WrestleMania 29; wrestling fans must enjoy the ride.
According to F4Online via Wrestling Inc., the current plans call for The Rock to win the strap from Punk, before dropping it to Cena at WrestleMania 29:
On a related note, it's said that The Rock is perfectly fine with dropping the WWE title to John Cena at WrestleMania 29. It's been reported Rock has been under the impression that he will be the one to end CM Punk's title reign at the Royal Rumble.
As much as the smarky fans want to complain about Cena getting the belt once again, the decision to hand the title back to the face of the company after beating one of the biggest stars in WWE history in a redemption match is great for business.
The WWE is all about the money, and The Rock versus John Cena at WrestleMania 29 for the title is the biggest draw to hardcore and casual wrestling fans alike.
Once in a Lifetime: Part Deux.
How This Helps WWE
Another match between The Rock and Cena at WrestleMania is the biggest mainstream match the company could ever feasibly plan—plain and simple. For monetary reasons, this potential rematch is already a win-win situation.
There is so much more to the duo's epic WrestleMania match, though.
Besides Stone Cold Steve Austin and Hulk Hogan, there has never been a star as over with the crowd as The Rock, and wrestling fans from every generation love the People’s Champion.
What the WWE loves more than anything is that it’s not just wrestling fans tuning in to see The Rock wrestle; it’s the masses of casual fans that enjoy his movies that will venture into the WWE Universe to see what the action star is doing.
The Rock isn’t the mainstream megastar that can single-handedly save the WWE’s ratings woes, but he is a popular enough actor to make him a valuable asset to the company despite his limited dates.
Just like Brock Lesnar, Triple H or Undertaker, the WWE continues to bring The Rock back and give him great matches because the company has the numbers to prove that the charismatic star moves the needle on television and on pay-per-views.
As Shane-O Mac always said: Here comes the money!
Question on Everybody's Mind: What Will The Rock’s Title Reign Be Like?
The biggest issue most people have with The Rock returning to win the WWE title is that he will take it away from CM Punk, a star in the midst of the longest championship reign in the last 25 years.
While it may be hard to fathom, losing the title to The Rock is the ultimate rub for Punk.
There is no question that Punk’s extensive championship reign has catapulted him to the top of the card, but the WWE is still building him to be a megastar.
That’s where a memorable feud with The Rock comes into play.
Punk is over with the hardcore fans because they know his pure in-ring talent and his amazing mic work, but there are many casual fans still don’t buy into the star as a champion.
While the fact that he is a heel doesn’t help, facing off against The Rock will spoon feed the WWE Universe the idea that Punk should be considered on the same level as one of the legends in wrestling.
As much as a loss at Royal Rumble would end the historic title run, the change of pace for Punk would not only be good for his character—allowing his heel persona to feel slighted and be justified—it would give a new excitement to the WWE title that has been lacking for months.
As great as the feud between Ryback and Punk has been, it won’t hold a candle to The Rock versus Punk.
As much as a part-time star getting the WWE title blows some fans’ minds, this isn’t just some random jobber; this is the most electrifying man in sports entertainment and he is going to bring a new energy back to the WWE.
Imagine The Rock in the middle of the ring with the current championship belt—or possibly debuting a new strap built just for The Rock’s final title run—and the TV and PPV ratings that would follow the movie star’s victory.
With the WWE desperate to sell its product, The Rock will open a huge number of the casual fans up to wrestling, and then subsequently sell them on the fact that Cena is the heir to the throne at WrestleMania 29.
While The Rock will only be in the WWE for a four-month stretch, in that time he will bring so much attention to not only the company, but the stars around him and the title itself, that it will make his brief stint as impactful as possible.
This is long-term booking done to perfection. Kudos, WWE.
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