Maybe it was because Monday night's BCS National Championship between Alabama and Notre Dame was a one-sided blowout, and it was obvious pretty quickly that the Fighting Irish were in over their heads.
Maybe it was because, in this day and age, five seconds of camera time during a major event can turn a beautiful woman into an Internet celebrity.
Whatever caused it, last night's spectacle over Katherine Webb—the girlfriend of Alabama's quarterback, AJ McCarron—was absolutely absurd. Even Jenn Sterger was shaking her head.
And yes, it was a spectacle. At the time of this article's publication, Webb had 136,547 followers on Twitter. According to Darren Rovell of ESPN (via @TheCounter), she started yesterday with 562 followers.
I mean, SportsCenter reported on Tuesday morning that LeBron James was following her. I can't decide what's more telling—that James is following her on Twitter, or that SportsCenter found it necessary to report that "news."
Here's how this began.
Alabama was dominating early in the game, leading 14-0 in the first quarter, when the camera panned over to Webb and McCarron's mother. That led to a "creepy old man" moment by Brent Musburger, who stopped short of making known his desire to engage in some heavy petting with Webb.
At first, Twitter was ablaze with hilarious jokes at the expense of the panting Musburger and the equally giddy Kirk Herbstreit, like this disturbing image from the always-entertaining Will Brinson of CBS:
Musberger hasn’t been wearing pants for a solid 45 minutes now.— Will Brinson (@willbrinson) January 8, 2013
But then it got weird. Arizona Cardinals' defensive lineman Darnell Dockett tweeted to her (before removing the tweets), throwing down his digits, asking if she'd like to grab some wings and maybe hit up a gentlemen's club after that.
@aaronmurray11 u don't win enough bud!! #15— AJ McCarron (@10AJMcCarron) January 8, 2013
Nothing says class like hitting on someone's girlfriend via Twitter. Honestly fellas, if you want to know why woman complain about being objectified, just consult last evening's developments.
Finally, we even got into the "forbidden love" aspect of Webb and McCarron's relationship, since Webb is an Auburn graduate. "Romeo and Juliet" was just a play, and they weren't wearing football jerseys, okay everyone?
Look, I think we can all agree that Webb is a beautiful woman. She's the reigning Miss Alabama, after all, and there was always the possibility that something like this would happen when the couple was outed leading up to the big game.
But c'mon, America, did you really have to act like...well, like this?
The Internet has changed the way we create "celebrities." Webb had just under 600 followers on Twitter while she was Miss Alabama. She's well on her way to 150,000 after a few seconds of air time during a football game.
Isn't it a bit odd to anyone else that we went so crazy over a beautiful woman? Did the entire Internet suddenly turn into a 13-year-old boy with raging hormones that discovered how to use Twitter? Did everyone forget they've seen beautiful women before or something?
I'm not trying to take anything away from who Webb is as a person, or begrudge the new online fame she's garnered. The thing is, I don't really know much about Webb as a person, and neither do any of you, so I can't have an opinion on her beyond the fact that she was a beautiful woman on my television screen for five seconds.
I was willing to let it go at that. Apparently, a large portion of America was not. And frankly, I still don't quite understand why.