Daniel Bryan and Kane, Team Hell No, have retained their Tag Team Championships at Royal Rumble by knocking off Cody Rhodes and Damien Sandow, the Rhodes Scholars.
The dysfunctional champions have been a major hit with fans ever since their anger management sessions. They are also doing a lot to help revitalize the tag division, which went dormant awhile as the WWE focused more on the main event belts.
Team Hell No originally won the titles back in September at Night of Champions, when they defeated R-Truth and Kofi Kingston. It was the start of a reign that's now stretched over 130 days, one of the longest of the past four years.
The match with Rhodes Scholars was also a return to normal for the title holders, who spent last month's pay-per-view teaming up with Ryback against The Shield.
It was a tremendous match that showed the type of versatility Bryan and Kane possess. They can give a boost to the tag division, but they can also step into a key feud with some fresh faces and ensure it turns into a memorable encounter.
But their role as champions is vital. Having depth is key for the WWE. Big stars like The Rock, John Cena and CM Punk are what attract an audience for the short term, but it's the entire package that keeps fans tuning in every week.
An interesting, unique storyline line like the one Bryan and Kane have gone through in recent months is a perfect example. They were two singles competitors going nowhere fast due to Punk's extended reign, so teaming them up for a title run was a smart move.
The constant chants and endless bickering make for entertaining television, something that was missing from midcard feuds for awhile.
As for the Rhodes Scholars, it's another setback. After being engaged in a segment with The Rock on SmackDown leading up to the Royal Rumble, it seemed like they were finally getting ready to take the next step.
It didn't happen, at least not at Royal Rumble. Now it will be interesting to see if Rhodes and Sandow stick together and maintain their pursuit of the belts or split up. If they remain a team, it wouldn't be a surprise to see them get a title run sooner rather than later.
Team Hell No will continue to carry the division in the meantime.