The 2013 Royal Rumble can give some superstars a push even if they fail to win the Royal Rumble match.
Only one man can win the 30-man Battle Royal, so it's impossible for every WWE Superstar to propel his career by being the last guy left. As a result, having a wrestler eliminate a few opponents and last a long time can be almost as beneficial as having the guy actually win.
The likes of John Cena, Sheamus and Randy Orton are all going to have ample time in the match. It's the guys right below them, though, that need the spotlight the most.
Here's three guys who need to have memorable 2013 Royal Rumbles.
Dolph Ziggler is embroiled in a "feud" right now with John Cena. The word feud is in quotation marks because it isn't much of a rivalry considering Cena is constantly beating Ziggler every week and making him look incredibly weak in the process.
Sooner or later, Ziggler will cash in his Money in the Bank briefcase. WWE needs to ensure the fans take him seriously as a main-event player in order for him to become more CM Punk/Daniel Bryan and less Jack Swagger.
With the news that he has to pick either No. 1 or 2 (h/t WWE.com), the stage is set for Ziggler to last close to an hour or so and be eliminated by Cena or possibly Sheamus. If this happens, his star could really benefit and fans will think much more of him.
Every year there's a monster in the Rumble who empties the ring, and it takes five-plus guys to eliminate. Ryback should be that guy this year.
He could enter somewhere near the beginning or middle of the match, when there's only a few guys in the ring. Ryback could eliminate all of them and just wait for the next few guys to enter the Rumble and dump them out one by one.
Then, when the ring starts filling up, a group of guys all gang up on him to finally get over the top rope. The Shield could even involve themselves.
With The Rock, CM Punk and John Cena all getting the majority of attention, it's important that WWE continues to build upon the momentum and fan reaction that has surrounded Ryback in recent months.
He can't afford to have a forgettable Rumble.
Wade Barrett is one of the guys who will be near the top of the company in a year or two. You could tell as soon as he was the leader of the Nexus that WWE had big plans for him, and that he could deliver in the main event.
He's got the total package. His in-ring skills are very good for as big as he is, and he can talk on the mic.
Barrett is also the Intercontinental Champion right now. The belt is nothing more than a stepping stone, but the company should have the champion last only a few minutes in the Rumble.
It's probably only a few months until Barrett gets a shot at the World Heavyweight Table. He needs to start inching his way to the main-event picture.