With the Los Angeles Dodgers spending money like it's going out of print, they need additional revenue streams to ensure that they can turn a profit. What better way to do that than by starting a new television network.
The Dodgers and Time Warner released a joint statement (via HardballTalk.com), Monday, stating that the Dodgers' new network will be called SportsNet LA and the partnership will begin in time for the 2014 season.
Today, AMP announced its plans for SportsNet LA, the new regional television home for the Los Angeles Dodgers beginning with the 2014 Major League Baseball season. In addition to being the exclusive local home for all of the Dodger games, SportsNet LA will provide comprehensive behind-the-scenes Dodger programming, featuring more insights, analysis and commentary about the team than ever available before.
Major League Baseball teams have found that regional television networks are a great source of revenue. The New York Yankees are reportedly going to make between $400-500 million after News Corp. agreed to buy a stake in the YES Network last November.
The Dodgers, like so many other teams, are clearly taking advantage of the new national television contracts that MLB signed with Fox and TBS last October.
Now, the Dodgers are going to put a little extra cash in their pocket with this new regional television deal. Baseball is enjoying a period of financial prosperity that could change the way teams spend money.
We know the Dodgers are going to have a payroll in excess of $200 million in 2013 thanks to all the trades and free-agent signings they have made over the last six months. But the Tampa Bay Rays, who have no money to spend, gave Evan Longoria a $100 million extension.
One thing is for sure with the new Dodgers' ownership group: They are going to do whatever they have to in order to put a winning product on the field and maximize the earning potential of this franchise.
This new television deal is just the latest sign that the Dodgers have a clear business model to sustain and likely turn a profit.
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