That's right, folks, the WWE has done it again.
Just moments before Brock Lesnar's music hit, the WWE posted the following tweet via their WWE Universe Twitter account.
Luckily, I don't keep track of my Twitter feed during Raw; otherwise, I would have been severely disappointed.
WWE Universe @WWEUniverse
Look who just walked in the door at #RAW! http://t.co/6OjFKjt71/29/2013, 3:57:40 AM
The fact is, the WWE has opened a new window into its world and it appears that it will never be closed. This new trend started back in October 2012, when the company decided to spoil a title change that happened during a Main Event TV taping.
As you probably know by now, the WWE tapes Main Event on Tuesday nights in conjunction with its SmackDown tapings. Sadly, the company has continued to spoil its own storylines for its taped programs for several months now, and it appears the WWE have figured out a way to spoil its live shows as well.
Overall, I am torn about the WWE spoiling its storylines. On one hand, I completely get why the company does it, as this allows it to control how the message gets out there. However, I, like many in the WWE Universe, don't always want the message right in my face when I go to WWE.com.
Don't get me wrong—I know Lesnar's return was inevitable, especially considering that we are in the midst of WrestleMania season. That being said, we will probably see some more big names revealed in the coming weeks as the event draws closer.
Let's just hope the WWE will allow these returns to happen organically, as we really don't need to see The Undertaker pop up on our Twitter feeds moments before he hits our airwaves.
In the end, it appears there is no going back now. This is especially true considering the company seems to enjoy hyping its upcoming shows with spoilers, and it appears to be giving the WWE the reaction it wants. So, if you don't want to be spoiled, un-follow all WWE-related accounts and stay away from WWE.com until Saturday morning.
Like the new article format? Send us feedback!