Anytime the world grants us just one more taste of the 1990s, we take it. With that, we greet news that Starter is bringing back the satin jackets ubiquitous through much of the best decade ever with wide-open arms.
The news that we will once again have our precious Starter jackets spread throughout the sports world as it tends to do nowadays.
Here is a tweet from ESPN's Darren Rovell issuing the size and scope of the upcoming jacket invasion.
Darren Rovell @darrenrovell
Starter relaunching satin jacket business with licenses from the NFL, NBA and NCAA (H/T @SBJSBD)2013-1-29 21:29:09
The company's press release delivered some nostalgia as well as important details on the upcoming re-launch of the popular jacket line.
Starter, the groundbreaking sports apparel brand founded in 1971, partners with G-III Apparel Group to revive the classic satin jacket - one of the most iconic team apparel items in the history of sports licensing...
The partnership brings G-III Sports President/Founder and former NFL pro Carl Banks full circle with his relationship to the brand. When Carl Banks was playing in the NFL (New York Giants, 1984-1992), Starter's CEO at the time, David Beckerman , took Banks under his wing and introduced him to the apparel industry. Today, Banks is helping to breathe life back into the beloved Starter brand and will unveil the new NFL line to retailers and press days before Super Bowl XLVII in New Orleans, LA at the Starter Parlor (321 Chartres Street ). The consumer launch will take place Fall 2013 for back to school season.
As for me, I was fortunate enough to rock the Hornets one, because it was the most audacious, and back in the '90s you erred on the side of obnoxiously loud.
It was an era of Cross Colours, baggy jeans and overalls worn with a straight face. We wanted our cartoons like our cereal, loud and colorful, and our clothes even more so.
It sounds like G-III Sports President Carl Banks is going to honor the sensibilities of the classic look, which is really all that needs to happen for these to be a success. It's just horrible we have to wait for the fall.
Starter did well to pique our interest with various images ahead of the Super Bowl, proving that the look of those classic jackets are still very much desirable.
Yes, I want one now, possibly a loud Suns one or an old-school Hornets jacket. Hell, maybe I can put it on as I watch reruns of Global Guts or Clarissa Explains It All.
Now if we could just get Hypercolor T-shirts to make a comeback.
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