Beyonce Super Bowl Halftime Show: NFL Made Smart Move Choosing Popular Diva

Joseph ZuckerFeatured ColumnistFebruary 1, 2013

NEW ORLEANS, LA - JANUARY 31:  Beyonce speaks onstage at the Pepsi Super Bowl XLVII Halftime Show Press Conference at the Ernest N. Morial Convention Center on January 31, 2013 in New Orleans, Louisiana.  (Photo by Christopher Polk/Getty Images)
Christopher Polk/Getty Images

Having Beyonce perform at halftime of Super Bowl XLVII is a welcome change from what has become the norm for the NFL.

After Janet Jackson's infamous "wardrobe malfunction," the league made a concerted effort to book older acts who would bring the least amount of controversy possible, M.I.A.'s middle finger excluded.

As a result, the Super Bowl halftime show featured Paul McCartney, the Rolling Stones, Prince, Tom Petty and the Heartbreakers, Bruce Springsteen and the E Street Band, The Who and Madonna all in the span of eight years.

It was getting a tad ridiculous with how many aging rockers/pop stars the league was relying on. Having The Rolling Stones perform is great, but it became repetitive to have so many rock and roll acts one after the other.

The Super Bowl halftime show contrasted so poorly with the halftime show for the NBA All-Star Game.

The NBA wasn't afraid to shift the focus from year to year. In 2005, it was LeeAnn Rimes and Big and Rich who entertained the Denver fans in the middle of the game. Then in 2011, Kanye West, Rihanna and Drake performed at halftime in Los Angeles.

Clearly the NBA skews to a younger, more hip-hop-centric audience, but the league has shown a willingness to go outside that audience, as evidenced by 2005's performers. It's the kind of flexibility the NFL has failed to show.

Of course, it should be noted that the Black Eyed Peas performed at Super Bowl XLI. Give credit to the NFL—the group was decades younger than the acts that had preceded and followed them.

The league clearly tried to go with an act that was popular now but offered absolutely no chance of controversy. That's an understandable pursuit, but the Black Eyed Peas is not a group worthy of performing at halftime of the Super Bowl.

As Robert California had put it so brilliantly on The Office, though, "I am so tired of the Black Eyed Peas. It's rock and roll for people who don't like rock and roll. It's rap for people who don't like rap. It's pop for people who don't like pop."

Beyonce is one of the hottest acts in music right now. Her music is almost intoxicating for anybody who hears it, no matter what kind of music he or she listens to.

No performer the NFL chooses will ever make every single fan happy. However, Beyonce can be a lot of things to different people. She brings in a hip-hop crowd, yet her music is still appealing to pop music fans.

The singer's guaranteed to deliver a fantastic show without going over the line like Jackson did almost a decade ago. Beyonce's dancing is sometimes out of this world.

When you think back over all of her performances at the Grammys, MTV Music Awards or whatever other high-profile performances she's had, you can't think of one that left you disappointed if you are a fan or at least respect her music.

The Baltimore Ravens and San Francisco 49ers will put on a great game. There's a very good chance, though, the two teams will be overshadowed by what Beyonce does at halftime.