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Doritos Super Bowl Commercial: Ranking 'Crash the Super Bowl' 2013 Finalists

ARLINGTON, TX - FEBRUARY 06:  A Doritos ad is displayed on the screen during Super Bowl XLV at Cowboys Stadium on February 6, 2011 in Arlington, Texas.  (Photo by Tom Pennington/Getty Images)
Tom Pennington/Getty Images
Josh SchochAnalyst IIIFebruary 3, 2013

Doritos took a bold approach to this year's Super Bowl commercial. Instead of making one themselves, Doritos had amateur filmmakers send in entries to have their commercial played during the Super Bowl in the company's Crash the Super Bowl 2013 competition.

That's a big risk for Doritos (a $4 million risk), but the entries have been submitted, and now the company is looking pretty good.

Doritos announced the five finalists for the contest, and any of these five commercials could be aired during the big game.

Let's pit these entries against each other and try to figure out which one should be played during the Super Bowl.


5. "Goat For Sale"

Honestly, I didn't think this one was all that funny.

Yes, it plays on one of Doritos' themes about animals going crazy for Doritos, but it just doesn't bring the same comedic level that the other finalists do.


4. "Fashionista Daddy"

This one is funnier than the Goat For Sale commercial, but it still doesn't reach Super Bowl-worthy levels.

Obviously continuing the theme that people will do anything for Doritos, this one just creeps me out, and it isn't all that funny.


3. "Road Chip"

This is where the finalists start getting really funny.

The child in this commercial is cute to start with, but when she loses her toy and her chip, she goes nuts.


2. "Express Checkout"

This one was one of the ones that I just did not see coming.

Trick a blind man? Think again. This time when the guy tries to take a blind man's Doritos he gets what's coming to him.


1. "Fetch"

This one actually had me laugh out loud.

This one surely makes Doritos happy they took the risk of having amateurs send in commercials, and I really hope this is the one that most of America sees during the Super Bowl.


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