Beyonce will perform in what is already a highly anticipated halftime show for Super Bowl XLVII. However, the league would be better off with more of a classic performer.
The NFL wants to act like it's hip by choosing one of the hottest recording artists in the world. This is a great way to get a younger audience to pay attention to the game.
However, this is not the best representation of the league, and this is not the best way to please the fans.
A look at recent years shows that the game is viewed more by an older audience. Only 39 percent of viewers of the 2011 game were under the age of 35, according to Sports Business Daily.
For the rest of them, they want to see an artist that they have appreciated over the years; someone from their own generation.
Of course, there are people who turn in just for the halftime show. However, that group is most represented by viewers 55 and older, according to Sports Business Daily.
This was proven by the fact that Madonna's show last year received almost three million more viewers on average than the game itself (via Huffington Post).
Since the infamous "wardrobe malfunction" at the 2004 Super Bowl, the halftime performances have generally featured older artists. Bands like the Rolling Stones and the Who, as well as Prince, received rave reviews for their respective shows.
While Beyonce has been in the mainstream for a long enough time to gain national popularity, she still cannot reach as wide of an audience as other recent stars.
The halftime show is to entertain the majority of those watching the game. Beyonce is not the person to do that.
Hopefully, next year's show will do a better job of branching out and pleasing more people.
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