Quick. What's the best part of an Oreo? The cookie or the cream?
I know, I know. It's a tough question, and after the stress of Sunday night's epic back-and-forth Super Bowl, you probably don't want to begin to think about such a vigorous inquisition.
Well, how would you like to laugh about one?
If that's the case, then Oreo had you covered during Super Bowl Sunday with this absolutely hilarious spot:
That ad led USA Today TV critic Robert Bianco to make this bold claim:
Robert Bianco @BiancoRobert
Funniest ad so far: Oreo riot in the library. It was the soft voices that did it. #sb47 #AdMeter2/4/2013, 12:09:12 AM
And really, it's difficult to argue with him. Some commercials later in the night may have surpassed Oreo's "Whisper Fight" (rhyme most certainly intended), but the "cookie or cream" debate remains near the top of a short list for best ads from Super Bowl Sunday.
The biggest reason for that? Ridiculousness.
No, I'm not talking about Rob Dyrdek's show that rips off Daniel Tosh. I'm talking about Oreo going necessarily "over the top" with its 35-second spot, something that viewers during the Super Bowl absolutely love.
They want you to take risks (that's why the Doritos commercial was successful). They want you to be creative. They want you to get weird.
Oreo did all of those things.
There's just something about a massively large, fire-filled fight breaking out in the middle of the library while everyone still keeps their "library voice" on that makes it nearly impossible not to laugh.
And if that doesn't get you, the final few lines had to:
Super uptight librarian lady, who probably should have said the following before things escalated: "I'm calling the cops."
(Cop car breaks through the wall, obviously.)
Cop, through the microphone but still with the whisper: "You guys have to stop fighting, we're the cops!"
If that wasn't enough, Oreo proceeded to steal the marketing show with this tweet during the big game's 30-minute delay:
Oreo Cookie @Oreo
Power out? No problem. http://t.co/dnQ7pOgC2/4/2013, 1:48:18 AM
The timing, the execution, the simplicity. All flawless, and all just the
icing cream on top for Oreo's wildly successful Sunday night