Super Bowl Commercials 2013: Ads That Will Linger on as Pop Culture Staples

Mike HoagCorrespondent IIFebruary 4, 2013

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Photo Credit: Graythen/Getty Images

The 2013 Super Bowl commercials didn’t disappoint.

While Super Bowl Sunday is over, it isn't the end of the inventive and colorful commercials that companies shelled out millions for to send to television sets across America.

No, if anything, they were just the beginning of ad campaigns that will sweep through popular culture in the coming weeks.

But which ads were the most effective and have the potential to become staples in society? Let’s take a look at a couple of the highest scoring ads with the biggest draw factors for consumers moving forward.


Taco Bell: “Viva Young”

We’re all young at heart, and this Taco Bell add reminds us of that.

Plus it combines that underlying message with a Spanish version of an already catchy pop-rock hit. How many of you will be humming or singing the bilingual “We are young” every time you see this over the next few weeks?

As usual, they nailed it.


Geico: “Happier Than…”

Finding a way to incorporate sports into a pop culture commercial series is always a plus, even if it isn’t the sport being played during the big game.

Dikembe Mutombo has you excited in this commercial—that’s for sure. You’ll be waiting for your own personal moment to unexpectedly reject a coworker or family member and scream “not in my house,” while laughing and running away with glee.


Black Sapphire: “No Diggity”

Combining several contrasting visual representations with a mid-1990s R&B classic may not have been the best way to go, but there’s no denying the response to this ad.

I wouldn’t be surprised if iTunes sales of No Diggity skyrocket in the coming weeks thanks to this subtle but effective spot.


Wheat Thins: “Night Vision”

There’s nothing better than combining night vision goggles, bigfoot and Wheat Thins. While there isn’t a catchy aspect to this ad, it was massively successful as it combined some absurdity, surprise and comedy.

Plus it was all packed into 30 seconds. The commercial is perfect to fit into small spots between shows and will keep you laughing for a least a couple of weeks.