Taco Bell Super Bowl Commercial: Funny Ad Will Go Down as All-Time Classic

Tim DanielsFeatured ColumnistFebruary 6, 2013

Courtesy: YouTube
Courtesy: YouTube

The Baltimore Ravens survived a late rally from the San Francisco 49ers to win Super Bowl XLVII 34-31. The game will be remembered for the blackout, brothers squaring off, Ray Lewis' last game and a questionable no-call at the end.

While the game itself was memorable, so too was the Taco Bell ad seen during the game.

Commercials have become a major part of Super Sunday, and every year there are a couple that immediately stand out. The top ones from this year's crop included a Jeep spot featuring the troops, a Budweiser Clydesdale story and Taco Bell.

The Taco Bell ad featured an elderly man who decided to sneak out of a retirement home to meet up with some friends for a crazy night to relive their youth, given the fitting moniker "Viva Young."

In a year where a lot of companies swung and missed with their attempts at standing out from the crowd, Taco Bell did something unique, and it paid off. It's hard not to laugh at some of the childish antics throughout the spot.

Right from the start, the elderly man feigning frailty got the viewer engaged. He and his buddies pool-hop, light things on fire, take over the dance floor, drive recklessly around town and get a tattoo, among other wild antics.

To go down as a classic, a spot needs to be able to finish the sentence: "Do you remember the commercial where..." without a long explanation. In this case, do you remember the commercial where the old man escaped from the retirement home and went wild?

Most who saw the ad during the Super Bowl or afterward should instantly recall it. That should help it land on all the top Super Bowl commercial lists that come out every year.

That's the first step toward going down as a classic.