Jacksonville Jaguars Unveil New Team Logo

Tim KeeneyContributor IFebruary 5, 2013

Fresh off a disappointing 2-14 finish to the 2012 NFL season, the Jacksonville Jaguars are hoping a new logo will assist in sparking some life into the franchise. 

Take a look for yourself, courtesy of Bleacher Report's Twitter account:

ESPN's Adam Schefter gives us a gander at what it looks like with the entire team name attached:

Obviously, it's not a major overhaul. There are some differences, but you might need to go back and check out Jacksonville's old logo to identify all of the changes. 

The subtle discrepancies include the ear curving out more, the spots appearing far more natural, the eye being colored blue like the tongue, the addition of white fur on the bottom half of the face and added brightness throughout. 

Don't be surprised if the new logo is met with mixed reviews. 

Whenever a team decides to switch things up a bit, fans are usually proponents of major, sweeping changes—especially if they aren't overly attached to the old logo. They want to start completely fresh.

Well, this logo doesn't exactly accomplish that, and if fans were hoping for something entirely new, they didn't get it. Nonetheless, the small tweaks work effectively. 

The new logo "pops" considerably more than the old, dark one. Not only that, but the new Jaguar looks much more like an actual cat than the old one did.

If you're underwhelmed by the new logo, take a look at it side-by-side with the old version and then reevaluate your stance. 

This one has a clean, modern feel to it. And with the Jaguars in full rebuild mode, that was the way to go.