Geico's Super Bowl Commercial Has Best Staying Power of All Ads

Mike HoagCorrespondent IIFebruary 5, 2013

NEW YORK, NY - JANUARY 31:  Dikembe Mutombo attends the 32nd Annual Thurman Munson Awards at the Grand Hyatt on January 31, 2012 in New York City.  (Photo by Dimitrios Kambouris/Getty Images)
Dimitrios Kambouris/Getty Images

When it comes to 2013 Super Bowl commercials, GEICO’s Dikembe Mutombo spot takes the cake. The insurance company once again tapped into its creative advertising genius and hit a home run with its Super Sunday commercial.

It lasted only 30 seconds, but they made every second count by specializing in what they do best: absurdity.

Mutombo, a former eight-time NBA All-Star with multiple other milestones under his belt, starred as a random but hilarious shot-blocker who ran amuck on a town, rejecting people carrying out menial every-day tasks.

It was good, real good. It’s gold, even.

Since his basketball days have ended, Mutombo hasn’t had the opportunity to do what he did best in the NBA: Block shots. GEICO gave him the chance to do it here, but it wasn’t on a basketball court.

We lose it every time the 7’2” Congolese-American humanitarian gives his hilarious cookie monster laugh after blocking a “shot” and running away before his victim can even process what happened.

Of all of the Super Bowl commercials from this year’s spectacle, this one has the best chance at sticking around for the long-term. The beauty is in its simplicity.

Somehow, after 25 seconds of ridiculousness, they found a way to tie it in to insurance company, which was and continues to be the true genius behind their advertising strategy.

Obviously there were other effective and well-conceived ideas that were big hits on Super Bowl Sunday, but a lot of them were either over the top or too elaborate.

This ad wasn’t just a top performance during Super Sunday, but a top production in an already impressive list of ads from the company.

Mutombo blocking random people’s “shots” has the chance to go down as one of the best of the bunch in GEICO’s already impressive portfolio.

It’s getting funnier each time we see it. What do you think?