Everybody involved with college football is left wondering how in the world the Ole Miss Rebels are able to snag so many top recruits in the 2013 recruiting class. Back in 2011, this program couldn't beat a middle school football team, let alone any team in the SEC. Now, nearly any player who has an ounce of talent in his body wants to play for them.
Something isn't adding up here.
You can come up with many reasons how the Rebels are pulling off miracle after miracle, but some of it may have to do with stealing the swagger of the Oregon Ducks.
If you have been paying the slightest attention to national signing day and have glanced around the Ole Miss room a bit, there is a slogan that may be a little familiar to the team out west.
"Win the day" is a saying that former Ducks head coach Chip Kelly brought to Eugene when he took over back in 2009. It was three words that were often said to his players to keep them grounded.
Don't look ahead to tomorrow and get caught up in the moment, focus on the present and the rest will take care of itself.
To me, it means you take care of what you can control, and what we can control is today, Kelly said. I think people too often look way down the road—you know, 'I want to do this, I want to do that, I want to be conference champion, national champion.' If you don't take care of Tuesday, that's not going to happen.
It then went from being said around the locker room and becoming popular with the media to being plastered all over Autzen Stadium and becoming part of the entire program, even if Kelly is no longer around. It took off at such a rapid pace that it was even printed on t-shirts.
According to the Bachman report, Paul Swangard, who is the managing director of Oregon's Warsaw Sports Marketing Center, says the saying fit the team and really began to take on a life of its own.
It's another example of where people who understand branding have taken that saying and given a bit more depth to what it means, for the team and certainly for the fan base. Said Swangard. It's an authentic thing, rather than a cutesy marketing slogan for a given year. It's pretty core to what the team represents.
Well, it turns out the Oregon program wasn't the only one who liked it, and now the Ole Miss Rebels have decided to use the same exact words to motivate their players. At the time, Oregon seemed to be one of the more popular teams with recruits and now the Rebels are that team that recruits just cannot seem to get enough of.
Teams want to be like the Oregon Ducks and switch up their uniforms every other week, now they cannot even be creative enough to come up with their own sayings. I guess it is true that football is a copycat sport.
Let the arguing begin between the two programs that now apparently use "win the day" as the mantra to live by. But one thing is for sure, the Rebels are certainly doing just that during the 2013 recruiting process.