Almost four years ago here on Bleacher Report, I coined the term "Ortonite."
Look it up: #ORTONITE.
That was back when WWE used to mean something.
Back when storylines were important, not just month to month filler.
No cheap plugs proclaiming Orton as the WWE's "Apex Predator," no bland rhetoric griping about it being time for a "heel turn."
It kind of goes without saying—WWE dropped the ball on his ridiculous face-push years ago.
No, WWE is no longer the quality product it once was.
So much so that I'm free to admit that I haven't watched a full episode of Raw or SmackDown in many months now.
To some, that might disqualify my opinion from being relevant―but alas, they'd be mistaken.
While I was too bored to concern myself with investing two to four hours per-week into WWE's programing, they decided to award the WWE Championship to Dwayne Johnson.
I say award in favor of "The Rock won the title" because he did absolutely nothing to earn any kind of legitimate title opportunity. During one of his rare "guest appearances" last summer, he declared himself January's No. 1 contender, resulting in my loss of interest in the product.
I'm a huge fan of The Rock.
He's the primary reason I first became interested in professional wrestling.
But his greatness cannot excuse the WWE's poor sense of storytelling, poor plot development and terrible booking.
Without any sense of structure established, the "accomplishments" of various Superstars begin to lose meaning. I simply don't care if Dwayne win's the title after he declared himself the No. 1 contender months in advance without any authority to do so.
All the while the most talented man in the industry—Randy Orton―remains irrelevant, waddling around on the B-grade show SmackDown with no meaningful storyline to be a part of.
"You know, he's in the Elimination Chamber, right?"
Yes, I caught that.
Too bad the only semi-meaningful result that match could have would be Orton winning the No. 1 contender spot.
If he does, it will be without proper build-up but at least we'd have a quality contender heading into WrestleMania.
I'm not joking here—I'm actually pausing to "Wikipedia" who main-evented last year's WrestleMania for the WWE's minor league brand.
Sheamus vs. Daniel Bryan.
Intercontinental talent opening the show with the worthless 18-second squash match.
The WWE fans deserve better—stop treating WrestleMania like it's a joke.
For starters, take Orton off of SmackDown and allow him to star on the company's real show.
It might be too late to build it up now, but it should really be Orton taking Cena's place in this year's main event.
The two greatest third-generation Superstars in WWE history facing off in an epic showdown would be a lot more exciting than the predictable "rematch" in which the main-event's result will mean little.
The Rock vs. Orton won't happen, but it should.
Ryan Michael is a Senior Writer for Bleacher Report. Any questions, comments or professional inquiries can be directed to his email at: email@example.com.
Follow him on Twitter at: @theryanmichael