Why Vickie Guerrero Was the Worst Choice to Run WWE Raw

Sebastian Maldonado@https://twitter.com/#!/SebastianTSUFeatured ColumnistFebruary 22, 2013

photo courtesy of wwe.com
photo courtesy of wwe.com

Vickie Guerrero was the worst choice to run WWE Raw.

Guerrero is a tremendous heel. She still gets booed out of the building every single night. The fans react in disgust when she shouts, “Excuse me!” She gets the desired reaction and is one of the most over heels in the WWE.

Why does it always seem to be the same story every time with her?

Ever since Guerrero took over for A.J., she ran into the same power trip that got her dominance while she was SmackDown’s general manager. She made alliances with Paul Heyman and brought back Brock Lesnar. However, she’s been inconsistent recently.

Guerrero also brought back Chris Jericho in spite of her ex, Dolph Ziggler. Guerrero also made Ziggler choose between the No. 1 and No. 2 entries in this year’s Royal Rumble. The inconsistencies didn’t stop there.

Guerrero seemingly has her on-air authority undermined by Vince McMahon. McMahon forced Guerrero to make challenging main events, such as the Triple Threat at Survivor Series and the TLC match for Ziggler’s Money In The Bank briefcase.

Guerrero has really been the best heel possible for years. But it’s the same old story with her. She’s been using her catchphrase for years, and it's passé. It has worked but is wearing thin—just like her character.

She’s the John Cena of heels.

The same gimmick over time is just irritating. In Guerrero’s case, she was a heel since her days with Edge. Her persona hasn’t changed. She’s still power hungry and continues to thrive in that role.

One more reason makes her the worst choice to run Raw: the heel factor.

When A.J. was Raw’s general manager, she ran it under the face role. She also kept things interesting because of her unstable character.

When Guerrero runs Raw, the unpredictability is gone. She plays the same heel role that is supposed to make WWE Superstars’ jobs miserable, which hasn’t been the case.

She has only targeted Ziggler and CM Punk, two heels. Nothing’s wrong with a confrontation between two heels. In fact, there should be more of those, although they still may come off as predictable.

Vickie Guerrero was the worst choice to run Raw. It’s time for her to make a change. Otherwise, Guerrero’s latest run will go down as a disaster.