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Dwyane Wade's New Way of Wade 'WOW' Nickname Is Historically Lame

ATLANTA, GA - FEBRUARY 20:  Dwyane Wade #3 of the Miami Heat shoots over Ivan Johnson #44 of the Atlanta Hawks at Philips Arena on February 20, 2013 in Atlanta, Georgia.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
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Jesse DorseyFeatured ColumnistFebruary 25, 2013

Dwyane Wade has been without a legitimate nickname for a few years now, and his attempt at re-branding himself is quite possibly the worst attempt we've seen an athlete make, nicknaming himself "WOW."

Wade's new WOW nickname is an acronym for "Way of Wade," which is the new slogan for his Li-Ning brand of shoe:

The Way of Wade is a belief system. It’s a philosophy based on the intersection of Wade’s vision and Li-Ning’s own values and mission.

LeBron James told reporters about Wade's new self-proclamation and gave his opinion on the matter, which is about the same reaction that everybody else has had upon hearing the nickname for the first time.

It’s ‘WOW,’ Way of Wade. I think it’s corny.

There's something about hitting a nail on the head right there.

Wade had one of the league's best nicknames back when he went by "Flash," but he decided his personality had grown past the nickname, so he kicked it to the curb.

Even Wade's fans told him what they felt about his new name, as Wade reached out to feel out what the reaction would be, with perhaps the best response coming from the Twitter account run by online multiplayer game World of Warcraft, often referred to by the same anagram.

So what do y'all think about my new nickname WoW.... Means (wayofwade)???? #Wow-out

— Way of WADE (@DwyaneWade) February 25, 2013

@dwyanewade We like it!

— World of Warcraft (@Warcraft) February 25, 2013

Somebody needs to tell Dwyane not to go down the same route as Kobe Bryant. Regardless of the fact that Kobe's "Black Mamba" nickname has caught on, it's never cool to nickname yourself and any attempt always sounds too forced and is generally met with ridicule.

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