With the MLS season set to kick off this weekend, teams across the league are unveiling new kits for 2013. Sporting Kansas City released its fresh look for this year and will be looking to repeat last year's accomplishments in style.
After finishing with the best record in the Eastern Conference in 2012, the club will not rest idly on its laurels, and management will hope the uniforms are not the only improvement the team makes this season.
But if it is, the team is still doing alright. Sporting Kansas City shared the new jerseys via its Twitter:
Sporting Kansas City @SportingKC
The moment we've all been waiting for- #SportingKC's 2013 official primary kit, featuring Ivy Funds #GetTheKit http://t.co/ZUfb9L6nvO2013-2-28 00:20:33
John Moncke, the club’s Vice President of Stadium and Brand Revenue, is certainly excited about the change. He told SportingKC.com’s Kurt Austin the following:
Fashion is an important element of the Sporting Kansas City brand and the new 2013 primary kit takes this focus to new levels. We wanted the jersey to be a modern kit that imbues the ethos of our brand, so we played a very hands-on role in the design process.
The American game continues to reform and modernize, and the MLS teams must make this point clear with their kits. With this new primary strip, Sporting KC is doing its part.
The sleek Adidas jerseys present an intriguing balance between the club’s signature dark and light blue colors.
While the team is bringing in the new, it is not completely throwing out the old. The contrast between the colors and the thick line separating the jersey’s two tones symbolizes the city’s unique location on the border of Kansas City and Missouri, as Austin notes.
There is no devil in the details of this kit, either. The trendy logo is ideally placed on the left side, while the club’s sponsor—Ivy Funds—is prominently displayed without being gaudy.
With a talented team and a fresh new look, Sporting Kansas City fans should be looking forward to Saturday’s season opener against the Philadelphia Union.