Why John Cena Will Turn Heel vs. the Rock at WrestleMania 29

Brandon GrossContributor IIIMarch 4, 2013

EAST RUTHERFORD, NJ - FEBRUARY 16: John Cena attends a press conference to announce that MetLife Stadium will host WWE Wrestlemania 29 in 2013 at MetLife Stadium on February 16, 2012 in East Rutherford, New Jersey. (Photo by Michael N. Todaro/Getty Images)
Michael N. Todaro/Getty Images

As we all know by now, John Cena will be wrestling The Rock in the main event of WrestleMania 29 for the WWE Championship.  In a rematch of last year's "once in a lifetime" billing, WWE is pitting "greatness" against "redemption" when John Cena tries to exercise a year's worth of demons and reclaim his title. 

If WWE wants to electrify its fans and use WrestleMania as the catalyst for a full year's worth of storylines, they will allow John Cena to defeat The Rock and win the WWE Title...by turning him heel.

John Cena has been the face of the franchise for over a decade.  While many older fans boo him, just as many younger fans cheer him.  Turning John Cena heel has been a controversial topic for many years as his character continues to become a bit worn out and his creative storylines seem redundant. 

It has been speculated that WWE has kept Cena from making a full-fledged heel turn because of all the merchandise he sells and charity work he does on behalf of WWE.  However, the time has come to bite the bullet and launch into one of the greatest storylines of the modern wrestling era.

Going back in history, I am reminded of the main event between The Rock and Stone Cold Steve Austin at WrestleMania 17.

Austin and The Rock were both fan favorites, but it was Austin who came into the match as the desperate challenger.  Before their fight, he vowed to do whatever it took to win.  Then, in the final minutes of their epic match, Vince McMahon came down to ringside and aided Austin in victory. The Rock was cheated out of the WWE Championship and Steve Austin began his final run as a heel in WWE. 

Creatively, WWE made mistakes with Austin's heel turn.  He played a comedic villain, aligning himself with Kurt Angle and participating in backstage comedy skits.  Fans never truly took the bait because in their heart of hearts, they did not want to be booing Austin.  The same cannot be said for Cena.  In fact, fans are clamoring for the opportunity to treat Cena as a monster-heel. 

There are a few different ways WWE can handle the heel turn.  One way would be to book multiple false finishes in which The Rock continues to kick out of Cena's finishing moves.  Cena can get more and more frustrated with his inability and then, finally, snap.  With the referee knocked out, Cena can grab chairs or other ringside weapons and cheat to defeat The Rock. 

Another option would be to align John Cena with The Shield.  With the trio known as The Shield in his corner, Cena would be able to form a stable similar to that of the NWO when Hulk Hogan finally made his heel turn and became Hollywood Hogan. 

A John Cena heel turn would avail WWE with months upon months of storylines.  Cena's character would become fresh and revitalized.  The time to turn John Cena heel is WrestleMania 29!