Four of the six talents in the top matches at WrestleMania 29 haven't had a match on free television in years.
The last free television match The Undertaker had was, ironically, against CM Punk on Smackdown on October 1, 2010.
The last free television match Triple H had was a six-man tag match on Raw that took place on April 19, 2010.
The last free television match Brock Lesnar had was against Hardcore Holly on Smackdown which was filmed on Tuesday February 3, 2004.
The last free television match The Rock had was on Raw against Jeff Hardy on April 7, 2003.
I'm hearing complaints about the top matches being predictable or that WWE made too many obvious hints about them. You can't make money off what people don't know about.
Rock versus Cena has been predictable but you still watched Royal Rumble to see it become official. Yes, it's a rematch, because the last one made money.
Lesnar and Triple H is a rematch because every time the two are on television or pay-per-view, people watch. The stakes need to be raised and I think a Hell in a Cell match is the perfect answer. It's wrestling 101 that a gimmick match come into play as these two have fought before and the feud is still going. Triple H has a great Hell in a Cell track record and Lesnar made a millions beating people up in
a cage. It's an easy sell.
WWE did make a lot of hints with The Undertaker on Tout, sending out text messages and CM Punk using words like “God” in his promos―and after every clue, it got more people talking. The buzz sucked everybody in.
This WrestleMania card has a novelty factor. You don't get to see these guys for free anymore, which makes the ticket that much more valuable and why this WrestleMania will be the most profitable in my opinion. This annoys some but you have to admire how hard that is to do given the rapid growth in WWE's programming schedule every year.
This does present a possible problem in needing to make new stars at some time. The time is now.
Predictability for what matches will take place is fine. Predictability for who will win the match is fine. Give the people what they want. Book to the casual fan. However, progress for the future can be made in how a person goes over or how the match ends.
I'm not suggesting outside interference for all of the top bouts at WrestleMania, but somewhere in the process, others need to get a rub.
Whether it be the night after Raw as the old-timers head back home to cash in their checks or during WrestleMania itself. The Rock, Lesnar, The Undertaker and Triple H need to project the focus on to those who will be around on the April 15 episode of Raw.
WWE made these guys important. WWE needs to take the stock they've built with these big names and start to sell it to cash in other talent. This is key not only to finance the future but to deflect attention away from the big names going home.
The Shield, Dolph Ziggler, Ryback, Damien Sandow―these are the guys who will be around having free television matches regularly. You don't have room to give all of these guys a prime spot based around WrestleMania weekend (which includes Raw and SmackDown), but there needs to be some transition for some guys.
WWE is building momentum each week to WrestleMania. Rock and Cena did a good job on the mic establishing a reason and back story to the two meeting again. Lesnar and Triple H is classic stuff. The Undertaker's name sells himself.
The fact you already knew what the matches would be doesn't matter—you're still going to watch. It isn't what or who is going to win, but how and what's next.
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