The Miami Dolphins rolled out the red carpet for a throng of free-agent acquisitions this offseason, signaling a new era and a bright future for the organization and its on-field product. They took it one step further on Wednesday, debuting a new logo for the team this season.
Aesthetic changes don’t really mean much in the sports world. Apart from generating a little hype and adding something fresh to the fold, a new logo isn’t going to have a major impact on the Dolphins or any other team.
However, Miami picked the right time to change things up.
After re-signing Brian Hartline to a five-year deal and surrounding him with big-play receiver Mike Wallace, St. Louis Rams transfer Brandon Gibson and former New York Jets tight end Dustin Keller. Second-year signal-caller Ryan Tannehil will have a lot of toys to work with in the passing game this season. Miami’s offense may have lost Reggie Bush and Jake Long to free agency, but it gained a trio of talented pass-catching weapons.
To go along with Miami’s new-look passing attack, the Dolphins added linebackers Dannell Ellerbe and Philip Wheeler to shore up a defensive front that should be much improved in 2013.
While none of those signings will automatically turn Miami into a championship contender, the influx of new talent and wiliness of the Dolphins’ brass to spend money is a great sign for the organization. There’s an air of excitement in Miami that a new logo will only accelerate.
Along with a sleeker, retrofitted logo, Miami also plans to introduce new uniforms for the 2013 season (h/t Houston Mitchell of the Los Angeles Times). While the new design won’t be unveiled until April 25, a photo detailing a small section of jersey rumored to be Miami’s newest design was recently leaked (via ESPN.com).
Dolphins CEO Mike Dee commented on the leak recently, admitting the logo (that was previously under wraps) will be Miami’s new insignia this season. He also commented that the logo is part of a “re-branding” of the team (as quoted by Marc Sessler of NFL.com):
It was leaked by somebody at Nike. We had always had a plan to kind of roll it out over a 30-day period, so we're going to start rolling it out. But the logo is only one part of the announcement. It's a complete re-branding of the team. There's a lot of history in this in that we went back to colors, the true aqua and the true orange that were part of the first 29 years of the franchise's history. But the logo design itself and some other things you'll see respect that tradition in the past but also have an eye on the 21st century Dolphins.
Call me crazy, but this seems like a pretty great way to usher in a new era for Miami.
Opinions of the new logo’s design aside, there’s something to be said for minor changes. Had the Dolphins chosen another time to “rebrand,” a new logo and set of uniforms may not have even justified a reaction from media and fans. As it stands, Miami is in a position to put a much better product on the field this season and its new logo emphasizes that fact.
Don’t just take my word for it. Legendary Dolphins coach Don Shula seems to feel the same way:
The Dolphins have some big strides to make in order to be a Super Bowl contender in the near future, but this offseason has been proof of a positive change in Miami. Negativity is all too prevalent in professional sports, but Dolphins fans have reason to be hopeful. Things are starting to look up.
At the very least, they have a cool new logo to be excited about.