Dale Earnhardt Jr. Teams Up with Sprint on New App and Ad Campaign

Christopher Olmstead@@whooyouknowitSenior Analyst IIIMarch 31, 2013


If you want to send out a strong message or promote a new product, there is no better man in NASCAR to help you than Dale Earnhardt Jr.

According to a recent article on NASCAR.com, Earnhardt has teamed up with Sprint to help promote a new safe driving phone app and ad campaign. The gist of the phone app is that when you're driving and someone texts you, the app will block the text and send an automatic response back. It's called the Sprint Drive First app.

As stated in the article:

The overarching message is that driving isn’t the problem, and texting isn’t the problem; "and" is the problem -- as in texting "and" driving -- and we all can live without the "and." To help remove the temptation to drive and text at the same time, the Sprint Drive First app is offered as a solution.

According to TextingAndDrivingSafety.com, at least 23 percent of auto collisions in 2011 were cell phone-related.

The website goes onto state that it takes the average person five seconds to text. If you're driving at 55 mph, you will travel approximately 100 yards without looking at the road.

Texting while driving makes it 23 times more likely that you will be involved in an accident.

The entire ad campaign just makes sense.

Having the most popular driver in the world deliver a message about safe driving seems like the logical thing to do. NASCAR reaches out to a huge demographic, which means that this message will be seen by many.

You would have to think that this ad campaign will be featured each week at NASCAR events. Earnhardt also filmed a commercial to go along with the campaign. This commercial could be shown at race events weekly, on the NASCAR website and on TV during live race telecasts.

It's awesome to see that Earnhardt is using is popularity and mainstream appeal for the better. It's far too often in today's world that we see athletes in the news for all of the wrong reasons.

Will this ad campaign change the world? Most likely not. However, if this message saves just one life, then it was all worth it.