Georgia Football Gets New Look as School Introduces New Brand Identity System

Randy ChambersAnalyst IApril 2, 2013

In an age when every college program is always looking to better itself and improve in every area, the Georgia Bulldogs have decided to adopt a new identity system. After partnering with Nike and working closely with the company over the last 15 months, there have been a few tweaks made to give the school a new look.

No, you won't see any wild changes like what Maryland has done over the years. Traditional fans can calm down and avoid jumping off the ledge just yet; these are nothing major that will drastically affect watching your team play.

One of the major changes that comes with this new identity system is the new font that will be worn. The football, basketball and track teams will display the new font starting in 2013-14, while other sports will begin rocking the new look over the course of the next two years.

Nike has designed the custom lettering and numbers, made just for Georgia, which are now called "Bulldog Bold."

David Ching of ESPN has provided a closer look of the new design:

If you are like many diehard fans out there who are wondering what this will look like when the football team takes the field later this fall, there really isn't anything to write home about. Seth Emerson of the Macon Telegraph got the inside look at the new jerseys:

As for what the away uniforms will look like, Radi Nabulsi of ESPN has got you covered:

Georgia Director of Athletics Greg McGarity commented on the change, according to Nike Inc., and he says he couldn't be more excited about what this will do for the growth of the program.

"We're excited about this program's visual guidelines, which embrace the history and tradition of Georgia Athletics and positions the Georgia brand to reach a continually expanding and evolving audience," said UGA Director of Athletics Greg McGarity. "This program will also bring a more consistent look to our logos, uniforms, field markings and other areas where our marks are displayed."

There has also been a new secondary logo added to the mix, which shows the Bulldog some love. The Georgia mascot dates all the way back to 1920, and Uga is easily one of the coolest mascots in all of college football.

Nabulsi tweeted the new logo that Georgia will feature:

This should draw mixed reviews.

Other than these two changes, Bulldogs fans can sleep happily knowing that the tradition will remain in place. The traditional Georgia block "G" will remain on the helmets on Saturdays, and the colors of red and black will remain the same. Just a change in the font to kind of tidy up the overall look, and a secondary logo that should maybe bark its way back to the drawing board.

Now that all of this is out of the way, we can officially begin focusing on the upcoming college football season.