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Mississippi State Making Push for 'Swag' King of SEC Recruiting

Mississippi State head coach Dan Mullen
Mississippi State head coach Dan MullenChris Graythen/Getty Images
Barrett SalleeSEC Football Lead WriterApril 5, 2013

Another day, another creative recruiting tactic revealed on the Internet. 

Only this time, it appears to be the start of a trend for one SEC program.

Marlon Humphrey, a 247Sports.com 5-star cornerback prospect from Birmingham, Ala., in the class of 2014, received a clever letter from Mississippi State:

Guess ill be going to Mississippi State soon....SWAG twitter.com/marlon_humphre…

— Marlon Humphrey (@marlon_humphrey) April 4, 2013

Believe what you're seeing. That's a hand-drawn can of "swag" complete with the catchphrase "drink of champions."

Humphrey's Twitter account doesn't specifically state whether or not the drawing came from Mississippi State's football program, but it's not like it'd be a stretch for the Bulldogs. After all, this is the same program that sent Michigan commit Michael Ferns a letter with the phrase "you're a baller" last week.

Bravo, Mississippi State, if this is your new recruiting tactic. 

It's simple, straight-forward, to the point and—in a sense—creative.

In this day and age of the social media, we know more about the day-to-day lives of potential student athletes. Making an impact to the point where your name or a picture gets floated around the Internet is a good PR move, whether it's cheesy or not.

Plus, with Humphrey, it'd be good for Mississippi State to differentiate itself a bit. The Bulldogs don't have the national titles or the prestige that other schools in the Humphrey sweepstakes, like Alabama, Florida and Florida State, have.

Go ahead and be creative and see what happens. You never know what might work.


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