Arsenal's season might not have gone according to plan on the pitch, but off it, their season is going just fine—striking the biggest kit deal in English football with Puma.
And whilst it might not seem like ground-breaking news heading into the summer transfer window, the reality is that the sheer volume of the new deal and the money that it will bring have the club well poised to make several big moves once the transfer window opens.
According to John Cross at The Daily Mirror:
[Arsenal and Puma] have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £170m in total.
The deal, which will not be announced officially for some time, will give Arsenal major additional financial clout on top of the £150m five year shirt sponsorship deal with Emirates.
It will also be a major coup for Arsenal chief executive Ivan Gazidis on top of the Emirates deal and will strengthen his belief that the club are making major strides forward off the pitch which will enable them to compete for the biggest signings.
The report goes on to state that having this extra money coming into the club—plus their pre-existing sponsorship deal with Emirates—should give the Gunners at least £70 million to spend this summer and give them the confidence to splash out money not spend before on key transfer targets.
Arsenal's previous high mark in the transfer window was £16.5 million spent last summer signing Santi Cazorla from Malaga. The North London club also signed Lukas Podolski and Olivier Giroud that transfer season, but after another season of Champions League disappointment, no trophies and fighting all the way for a top-four spot, it is thought that the Gunners will spend big this summer.
Given the club has never spent that much before, their hesitance to pull the trigger on such a big deal is understandable. Especially at 23, and with a history of bringing in strikers who don't live up to their billing, Jovetic would be a big risk for the Gunners to take, but with extra financial backing in tow, they may well have the confidence to spend big this summer.
Swansea City defender Ashley Williams has also been touted as a potential arrival this summer (per Daily Mirror), with Pierre-Emerick Aubameyang (per Metro), Heung-Min Son (per Daily Mirror) and Loic Remy (per Daily Mirror) all linked with moves.
And whilst it's not yet known which options the Gunners will pursue most vigorously this summer, their strong financial backing gives them the luxury of being able to go after the players they really want and not be left wanting by an absence of money in the bank.
Look for Arsenal to have a strong summer transfer window this year—something that it seems has been several years in the making for the North London club.
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