Giving Paul Heyman more creative input would improve WWE as a whole.
The manager of Brock Lesnar and CM Punk spent years at the helm of ECW composing some of the most intriguing stories in wrestling history. Heyman may have not been able to keep ECW afloat financially, but his creativity, energy and innovation is a resource WWE needs to mine.
Heyman is doing fantastically as the company's resident weasel, delivering emotive performances and amusing narration. Still, WWE should also draw from his wrestling intellect to help stimulate the product. Not asking Heyman to contribute to the creative process is like having Phil Jackson in your employ and not finding a way to cull his coaching wisdom.
Why WWE Creative Needs Him
Consistently coming up with new and exciting stories for wrestlers to tell is a difficult task. WWE creative does itself proud at times, like it did when it paired Daniel Bryan and Kane together or when it created The Shield.
Too often though, stars are left with too little direction and too little to work with.
The company isn't doing nearly enough with Wade Barrett, for example, a champion going into Extreme Rules without a match, with a true rival and without a story to tell. Antonio Cesaro, Cody Rhodes, Damien Sandow and others are going through similar issues.
It seems that WWE creative is in need of an infusion of energy and creativity. PWInsider reported (via WrestlingInc.com) that "WWE officials really are going back and forth from week to week on who they want to push and who they don't want to push."
That confusion and indecision might signal a need for fresh minds. Why not put Heyman in charge of finding something for guys like Barrett and Cesaro something to do and see if he can do for them what he did for The F.B.I. stable in ECW?
Too often, WWE inspires tweets like this one from fans.
Fat Beard Head @BurchellJay
#WWE there really needs to be some changes brought in tonight. #Raw is getting stale and boring.2013-5-13 22:12:20
The cure for staleness is innovation, and WWE has one of the great innovators on its payroll. Heyman can't solve everything, but with as fruitful as his mind was during his ECW tenure, he has to have some insightful suggestions in his holster.
What He Can Do for Them
Should WWE creative be lacking in ways to start feuds and to entertain the audience, it needs only to enlist Heyman. Sift through ECW's best angles and it's easy to see how rich Heyman's mind is with ideas.
In the 1994 Singapore Cane match between Tommy Dreamer and Sandman, the loser was forced to suffer 10 shots with a cane. Dreamer took his required lashing with grit. It was a great story of courage and defiance, one that helped elevate Dreamer's popularity.
Sandman's feud with Raven featured a number of emotional elements. Their storyline included brainwashing, Sandman's son turning on him and Sandman taunting Raven. ECW was criticized for going too far with the crucifix angle that ended this rivalry, but everything leading up to that shows off Heyman's narrative skills.
For further proof, revisit the ECW vs. The Network storyline or the intensity of the Taz and Sabu feud.
ECW's archives act as Heyman's resume. His ability to maximize talents and work the audience make him a great storyteller, and WWE can certainly benefit from better stories.
Heyman isn't the cure-all; he's just a potential source of inspiration. Vince McMahon would have to rein him in as so much of Heyman's ECW angles would be too controversial for today's WWE. That's why you let Heyman spit out his ideas and you have someone filter out what's usable.
Sit Heyman at the table with Triple H, McMahon and the rest of the WWE think tank. His enthusiasm for the industry and his talent for narrative are sure to make a positive impact.