NBA Finals

Jay-Z Previews New Album During Halftime of Heat-Spurs NBA Finals Game 5

HOUSTON, TX - FEBRUARY 17:  Rapper Jay-Z looks on during the 2013 NBA All-Star game at the Toyota Center on February 17, 2013 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
Ronald Martinez/Getty Images
Jesse DorseyFeatured ColumnistJune 17, 2013

Jay-Z will forever be ingrained in the fabric of the NBA, so what better place for him to debut the commercial for his new album than at halftime of Game 5 of the NBA Finals between the San Antonio Spurs and the Miami Heat?

It was a strange ad detailing nothing in particular—just Jay-Z in a studio, hanging out with Rick Rubin and Pharrell, as well as some not-so-inconspicuous product placement for a Samsung tablet for a solid three minutes before we ever learned that it was an ad for Hova's new album, Magna Carta Holy Grail.

That Jay-Z commercial convinced 12 more athletes to sign with Roc Nation.

— Roy Burton (@TheBSLine) June 17, 2013

Jay-Z just bought the whole commercial break

— Brendan Bowers (@BowersCLE) June 17, 2013

I have no idea what Jay-Z is selling here but I'll buy it.

— Zach Harper (@talkhoops) June 17, 2013

Apparently, the album is set to drop July 4, with Samsung planning to give away a million free copies to its smart phone users 72 hours prior to the official release, according to Hannah Karp of The Wall Street Journal.

There wasn't a ton of information in the ad, but it was an interesting spot and perhaps a preview of what advertising in the NBA will become.

Samsung has dipped its pen in some awkward fake sideline spots, along with a pairing in this Jay-Z ad.

The commercial was cryptic and borderline uninformative, but you'd be crazy to say that it didn't get people excited.

Something tells me the album is going to do well.

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