Premier League club Norwich City have unveiled their new 2013-14 away kit with a unique advertisement featuring new signing Ricky van Wolfswinkel.
Norwich City announced the new kit on their official website, Canaries.co.uk. It is modeled by van Wolfswinkel, a Dutch forward who joined the club this month from Sporting Lisbon in a club-record £8.5 million deal, per the Daily Mail.
"I am confident of scoring goals," van Wolfswinkel said upon signing, per the Mail. "That is part and parcel of my job, but the most important thing for me is I am a team player."
Another part of his job is now kit model in a campaign with the tagline: "Be afraid of the big bad wolf."
(Photo via Norwich City FC)
The kit, produced by Errea, features a white shirt with black-and-white sleeves and black collar. The shorts are black with a white stripe down each side, and the socks are white with black trim and "NCFC" printed on the front-center.
Aviva remains the main sponsor on the front-center of the shirt. The club crest appears on the left chest area, with Errea's logo opposite.
The kit is available now for pre-order here. It will go on sale July 26.
Said Will Hoy, Norwich City's head of sales and marketing:
This is the latest in a line of excellent home and away shirts provided by our official kit manufacturer Errea. Ricky was great fun to work with on the launch and he loves the new away kit, and we certainly hope it proves just as popular with our fans.
Norwich finished 11th in the Premier League last season. The Canaries will visit the United States to play the San Jose Earthquakes and Portland Timbers of MLS later this month. Van Wolfswinkel will wear squad No. 9 next season.