Washington Redskins

Washington Redskins: Change Name, Make Profit

LANDOVER, MD - DECEMBER 21:  A general view of the Washington Redskins cheer squad as the fly flags during the game of the Philadelphia Eagles on December 21, 2008 at FedEx Field in Landover, Maryland.  (Photo by Kevin C. Cox/Getty Images)
Adam HankinsCorrespondent IMay 19, 2009

I'm a Redskins fan; always have been, always will be. Unfortunately, on the other hand, I will have to agree with the Native Americans who find my favorite team's name to be offensive.

The term "redskin" is racist, and there is no denying it. So, why not simply change the name?

Advocates for the team insist they would lose a huge amount of brand value by doing so. This is true, because the Redskins name has been around for decades, and it is easily identifiable by millions of people.

But what about the huge amount of brand value that would be GAINED by changing the name?

As much as Daniel Snyder likes to think of himself as a savvy business owner, he should be thinking about the profit potential of a name change. Imagine how much merchandise would be sold immediately after such an announcement was made.

There would be a massive run on everything from jerseys to coffee mugs. For a team with a very large following, it would create a record year for profit; not only for the team, but for the entire NFL.

Would I stop watching the Redskins, just because they changed their name? Absolutely not. And I dare say that nobody else would care either. They would still be the same team, regardless of the name attached.

So, what's the problem? Snyder the businessman should go ahead and make a very profitable decision. Snyder the person should go ahead and make the socially  responsible decision.

Get rid of the racism, and make a boat-load of money at the same time.

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