Western Kentucky strength and conditioning coaches Scott Wilks and Joe Miday are insanely fired up for their game, and they're not even playing in it.
The two coaches took turns breaking paddles over their heads and backs to pump up their team, and one of them was a little tougher to break.
What's even crazier is that they've done this before.
Unfortunately their act didn't work out for them, as the team lost to Louisiana-Lafayette 37-20.
Hat tip to SB Nation for bringing this to our attention.