Ndamukong Suh doesn’t have 99 problems, but the Detroit Lions defensive tackle has enough on his plate to warrant some advising from the Jigga Man.
ESPN's Darren Rovell reports Suh's deal with Jay Z's Roc Nation Sports will include marketing and contractual negotiations:
The specifics of their arrangement have yet to surface, but Schefter claims that the Lions lineman and Roc Nation Sports have reached an agreement wherein Jay Z will be included in Suh’s “circle of advisers.”
What would this entail, exactly? That much is unknown, although the duties will likely include handling the responsibilities Suh’s former advisers presumably couldn’t manage. Suh left his agent at Relativity Sports in January and has since sought new management to represent his person and brand.
The news surely comes as a boon for Jay Z and Roc Nation Sports. The Jigga Man and his young sports agency continue to make headlines by signing big-name talents. Roc Nation’s current list of sports superstars includes New York Yankees pitcher CC Sabathia, Oklahoma City Thunder small forward Kevin Durant and New York Giants wideout Victor Cruz, to name a few.
Unlike Jay Z's other clients, however, Suh could present a challenge. Far from squeaky clean and universally loved, the Lions defensive tackle has a rap sheet of run-ins with the NFL. Suh will hurt you, stomp you and ignore you if he so chooses.
This brashness is something Jay Z and his team will have to contend with as Suh enters the final year of his rookie contract.
As far as Suh's future goes, evidence suggests he'll be sticking around Detroit for another stint. According to Kyle Meinke of MLive.com, Lions president Tom Lewand is confident they'll hang on to their star defensive tackle.
"We have tremendous respect for Ndamukong," Lewand said in January. "We've expressed to him an interest in him being here, and he's expressed an interest in staying here."
That said, it'll be up to Jay Z to negotiate a juicy new deal for Suh—something he's been able to deliver for other clients. Given his aptitude for representing athletes, don’t be surprised if Hov gets Suh a fat contract extension with the Lions and has him starring in D’usse cognac commercials before the year is through.
Naturally, Suh’s commercials would end with him stomping out a cigar in slow motion. You can’t neglect the man’s trademark, after all.
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