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First Nationally Broadcast Nike Commercials Found 30 Years Later

Kenny DorsetDirector of Social MediaMarch 28, 2014

Ad agency Wieden+Kennedy recently discovered the tapes of the first ads it ever made, which just so happened to be Nike's first nationally broadcast ads.

The commercials aired in 1982 during the New York City Marathon and were thought to be lost forever until they were found on some poorly labeled tapes.

According to Wieden+Kennedy, the ads were shot in just a couple of weeks with a tiny team.

[WK, h/t Extra Mustard, Adweek]

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