Paul Heyman Is Only Manager Who Could Manage a Heel and Face at the Same Time

Justin LaBarFeatured ColumnistApril 10, 2014


Paul Heyman could convince you that you don't know your own name.

He possesses a rare and impressive set of storytelling skills. His latest client list proves this point.

Forever linked to being in the Brock Lesnar business both on WWE programming and in real life, he plays the advocate role for this heel monster perfectly. His promo on Raw exploited his talents perfectly.

For 10 straight minutes, Heyman delivered a speech that would have moved the most casual, uneducated WWE viewer. I know this for a fact because the gentleman I was sitting next to at Raw was at his first wrestling event in nearly 30 years.

Heyman explained to the world how much it needs to respect Lesnar and recognize the accomplishment of breaking The Undertaker's WrestleMania streak. The audience, which tends to cheer the heels and boo the faces the night after WrestleMania, tried to cheer him and Heyman made a point to mock the crowd for it.

He was in full control.

No more than 90 minutes later, he was able to advocate and associate himself with one of WWE's fastest-rising babyface talents, Cesaro.


This brought confusion to fans, who couldn't grasp Heyman in the corner of two talents that are in “opposite locker rooms.” Why are you confused? What do you not grasp?

He's a master at knowing what people will react to and how to get them to understand the point he's making. This means that as soon as people might react positively to what he has to say about a fan favorite like Cesaro, he can just as quickly get you to dislike him because he will tell you all you don't want to hear about Lesnar's dominance.

With any other wrestling company or any other manager, this would be bad booking. With Heyman, however, it's the best use of his talents.

For months, as we could see a change in Cesaro, I wanted Zeb Colter to remain in his corner. Feeling Cesaro could benefit from someone speaking for and with him. Nothing against Colter, but I'll take Heyman 10 times out 10 over him.

Heyman with Lesnar and Cesaro is a great example of this new “reality era” that Triple H speaks of.

An example that it's not a black-and-white, good-guy-and-bad-guy situation.

It's an era when a guy can be a favorite of the WWE universe because it recognizes his talents, such as being “the King of Swing.” It's an era when a guy is a heel because he can anger a world and grab mainstream attention by ending the undefeated streak of one of the greatest ever.

Freddie Blassie was original. J.J. Dillon was decorated. Bobby Heenan was memorable. Paul Bearer was unique. They all came first and they all own a spot in wrestling history.

The reality check of this reality era is Heyman is the greatest manager ever.


Justin LaBar is a Featured Columnist for Bleacher Report. He is also the creator of the "Chair Shot Reality" video talk show and "Wrestling Reality" radio show.