A little over a month after his debut on WWE Raw, has the company already grown tired of Adam Rose? According to one report, this may in fact be the case.
Dave Meltzer notes in this week's Wresting Observer Newsletter (subscribers only) that the key figures in management appear to have turned against the 34-year-old in recent times:
Adam Rose being off Raw this week is an indication already that they are cooling off on the character. Vince McMahon, who makes all the key choices, isn’t the easiest one to get to accept new people as main players. He’s said not to be completely sold on any of the recent characters...Kevin Dunn apparently buried Rose and Vince isn’t sold on him either.
While WWE may be being too critical here—the South African star only debuted on the May 5 edition of Raw, after all, at least give the guy a chance to get over with the masses—it's hard to argue his run so far has been a resounding success.
Sure, Rose's fun-loving party-animal gimmick is different, but is it something fans can take seriously in 2014? Not really. Besides, once you get past the initial novelty value, it isn't even that entertaining.
Throwing him into a lame and forgettable feud with Jack Swagger and Zeb Colter hasn't helped matters either.
While Colter, and his hilariously cartoonish facial expressions, never fails to be good television, the tired "Real American" gimmick ran its course long ago. And it's certainly not something you would involve newcomers with in a bid to get them over.
Rose seems to have a decent amount of talent, but there's only so much you can do with middling booking and a one-dimensional character that just isn't taking off with people.
Can he turn things around? More importantly, does WWE even want him to?